Just wanted to share this great news from Sean Greeley (of NPE).

Fit For Profit is here to support you in exactly the same way.

We can follow these same principles.. and also be asking “What Recession?”

To Your Success!

Ric

———-

Alright today is not going to be my usual type of correspondence.

I just want to share some great news with you that it’s been a truly AWESOME past couple weeks here at NPE and I hope I can send some of these ‘good vibes’ your way.

Why am I so pumped up this morning?

This past week we’ve received no less than 8 wonderful, heartfelt e-mails, letters, and cards from clients we’ve been working with for some time.

ALL of them are just ROCKING IT right now.

Business is up 39% in 2 studios for one.

Multiple Boot Camps sold out (and a new studio opening on it’s way for another).

More time off, and yet ANOTHER ‘best month in revenue’ ever for a client

And the list of success stories goes on, and on, and on.

Our clients are just killing it.

And we couldn’t be more proud of em’.

Their secret is not some whiz bang new ’shiny thing’ or some magic pill. They’ve simply been quietly and methodically, studying, implementing, and refining everything we teach them about how to build a successful fitness business over the last several months (and couple years in some cases).

Reminds me of 2 sayings I’ve had drilled into me over and over again my entire life.

“Hard work pays off”

“Tough times don’t last, but tough people do”

It doesn’t matter where you are today, or what you’re dealing with at the moment that may seem like a ‘crisis’ right now.

If you just stay focused, work hard, YOUR time will come…. and when it does, oh boy, are you in for a well deserved rocket ride.

It might take a few weeks, a few months, or a few years…. but it WILL happen.

You have the power to create the future you want for your business, your life, and your family.

And it’s our pleasure to continue supporting you in any way we can to make that happen.

Here’s to a great week and I hope this message gives you a ‘pick me up’ today if you needed one.

To Your Success,

Sean

P.S. One more thing and word of advice. If you’re frustrated with where you’re at today, then congratulations. That’s a GOOD thing! Because that frustration and discomfort will fuel you to continue working hard and accomplish what is necessary to grow.

One of my favorite quotes from Benjamin Franklin is “The best thing we can do for the poor is make them so uncomfortable in their poverty that they have the desire to grow beyond it”

So.. if you’re uncomfortable with your current circumstances… GREAT!

Use that energy as fuel to grow!

Hi Folks,

I felt absolutely compelled to share this post from one of our partners in the U.S, Eric Ruth.

Eric is the master when it comes to fitness copy writing and respected around the world as the best.

This post from him sums up my feelings to a tee and this is MUST READING if you are a serious fitness professional.

Read it, read it again and take the message to heart because this could be the most important lesson we all should learn.

Cheers

Ric

P.S. Lots and lots of you are taking us up the new Digital Version of Max-Fit offer for a crazy $97! If you don’t have this package yet, it’s a must-buy for the value it provides. This answers your marketing questions within the huge vault of step-by-step tutorials, case studies and additional tips. Even our Gold Plus and VIPs will benefit. If you haven’t checked it out yet, take a look here: http://www.fitnessmarketingaustralia.com/maxfmn-digital.html

Hey everyone,

You ever watch Bill O’Reilly or Glenn Beck?

Ever listen to Rush Limbaugh?

Ever read Dan Kennedy?

Even if you’re not a fan of these guys or their views, you should pay attention to their methods.

O’Reilly’s got the #1 show on cable news…for the past 100 months straight.

Beck is chasing him in the ratings.

Limbaugh’s the most listened to person on radio… by a huge margin.

Kennedy’s the most revered marketing expert… in the world.

But people either love these guys or hate ‘em.

There’s no middle ground.

Because they are INTENTIONALLY polarising. They’re not trying to be all things to all people. In fact, they’re not trying to be anything but true to who they are.

And that’s magnetic.

One of the biggest problems I see over and over again when doing marketing critiques for fitness professionals, is lack of personality.

Everything is very vanilla - very middle of the road - very boring.

The harder you try to be inclusive and “sensitive” - the softer and less compelling your marketing becomes. If you stand for nothing, you’ll fall for anything.

Remember, you’re not trying to attract “everybody” - because the vast majority of “everybody” either can’t afford your services or don’t value your services. The vast majority would be crappy clients who whine, complain, steal your time and steal your passion.

As you may have experienced in the past, working with a crappy client isn’t worth whatever they’re paying you. That’s, basically, prostitution.

Sean and I both have very strong beliefs and principles. One of our core company values is dedication to delivering results-accountable systems, tools and coaching.

Just like you, we are VERY serious about our value proposition. We don’t want you to feel like you got your money’s worth from our stuff, we want you to feel like your business and life has been forever changed, dramatically improved, revolutionised.

And, as you know, that kind of commitment to excellence is challenging. To some degree, it’s also limiting.

When you actually care about the results your customers get, you can’t cut corners. You really have to go the extra mile. And there’s a cost to that, in time, effort and dinero.

But it’s worth it. It’s absolutely worth it.

Because it’s the right thing to do.

And there’s a LOT to be said for doing the right thing.

So be true to yourself, share your knowledge and expertise with real PASSION. Infuse your marketing with your personality. Let people know, very clearly, exactly where you stand.

As a legitimate fitness professional, there’s no shortage of opportunity for you to do so because there are so many great enemies out there for you to rail against - there’s no shortage of snake oil salesmen and magic bullet peddlers in the fitness and weight loss categories.

If you really want to help people, then have the courage of your convictions. When you’re on the right side of things, you don’t have to worry about negative fall-out.

When you polarise, you magnetise and capitalise.

No magic bullets, just smart fitness marketing,

Eric Ruth

Every month Fit For Profit and NPE provide all VIP Members with a new marketing campaign or complete system.

Below is the model for pretty much everything you need to implement your own Body Challenge Contest.

It’s killer. The proof from NPE’s VIP Members…

“I currently have over 160 people enrolled in my body challenge and I still have 2 weeks before the kick off.  This campaign is a SERIOUS lead generator, and potential revenue monster.  I do intend on doing a boot camp format for these participants, but still a little overwhelmed on how to accommodate what will probably be 250+ participants (it hits front cover of local paper today!)”

We also just got word from another VIP Member in the Northeast that his body challenge launch generated 130 leads in a few weeks.

Other VIP Members are just getting their launches underway, so we’ll have lots more to report on this soon.

A body challenge contest is hardly a new concept. And that’s one of the reasons why we decided to create a system around it. It’s already proven. People want it. It resonates.

And if you sit down and do the work, you can probably create one yourself (if you haven’t already). It’s not rocket science.  It’s just work. Thoughtful work.

Here’s a list of some of the stuff you’ll need:

- A complete strategic system (the overall plan and how all the tactics and tools integrate)
- A great name for your challenge
- The offer (what do they get?)
- A website or landing page with compelling offer copy
- House list promotional tools
- Auto responder emails to keep your leads excited and to deliver pertinent details
- A promotional flyer/Free standing insert
- PR tools (like press release and PR “pitch” with strong hook)
- Mechanisms for making this go “viral”
- A fulfillment model (how will you deliver what they get?)

Those are the components we provide to our VIP Members. Just about everything’s done for them. It’s plug and play. Their job is to implement. The one thing we didn’t completely flesh out for them is the in-person fulfillment model. We provided a basic structure, but it’s up to them to fulfill according to what best suits their particular business.

Another piece that can make your challenge contest really strong (and also eliminate a great deal of the in-person fulfillment), is to provide a fitness and nutrition fulfillment system the challenge participants use on their own.

This way 80% of the fulfillment is done by the participant. You basically manage the project and are an expert resource who coaches and guides them in weekly group sessions.

We give our VIPs this tool. It’s an entire 12-week body transformation system (in e-book format) that is provided to each challenge participant.

We don’t leave out anything important. We cover all the bases, providing a complete system.

But there’s always some minor obstacles to figure out as you go along (as you can see from the VIP Member’s comments above about how to accommodate what could be 250+ people).

But that’s not really a bad “problem” to have, is it?

Kinda cool when you get 250+ people chomping at the bit to work with you.

Especially when it costs you next to nothing to generate all those leads.

This has all the makings of being a major home run. As you can see, the system is already rock solid - and we’ll fine tune it even more as we move forward.

And the timing couldn’t be better for rolling out a challenge right now. Keep that weight off during Winter.

One of our Gold Members, Jo Butler, recently began her “Greatest Loser Challenge” and had a fantastic response. Check our the advertorial she ran in our Member Tools Forum.

If you want to do it on your own, you’ve got a good little model above that you can follow.  Or if you’d prefer to have our complete system, then stay tuned and I’ll let you know how to get it later this week.

That’s all for now,

Ric

P.S. If you’d like a free business diagnostic (i.e. help with your marketing, management or sales), visit:

http://www.fitnessmarketingaustralia.com/consultation-request.html

“It’s not what we eat but what we digest that makes us strong; not what we gain but what we save that makes us rich; not what we read but what we remember that makes us learned; and not what we profess but what we practice that gives us integrity.” - Francis Bacon

There’s an old marketing axiom that goes like this:

“Find out what people want, and then give it to them.”

We know that people want….. health and fitness results. They want body transformation. They want to look and feel great.

That’s the first part of the equation.

The second part…”and give it to them”…is where the breakdown occurs.

And it’s what makes the PT business so bloody hard.

See, people want the result, but they don’t want the effort, time and expense to get it.

And to sell PT with integrity, you really can’t sugarcoat those things. Plus, without those elements, you can’t justify price. If it were quick, easy and cheap, they wouldn’t need you.

And with so many other options available to the consumer that require no such marketing integrity or price justification like the diets, the gadgets and gizmos, the pills and potions, the “supermodel abs” programs, the pre-packaged meal plans, etc.), the problem is only compounded.

The folks who peddle these offerings don’t need to be completely forthright with their marketing messages (nor would it serve them if they were) because they don’t have to justify a multi-hundred or thousand buck investment and a multi-month commitment. All they have to do is get the consumer excited enough to whip the old credit card and plop down $49.95.

But it gets even worse.

Since these magic bullet sellers know that 90% or so of their customers will either never use what they sold ‘em, or use it only to discover it requires some effort and discipline…and then bail out on it altogether…

…these peddlers are perfectly positioned to almost immediately sell their customers the next “miracle cure.”

And the consumer’s “appetite” for this stuff is voracious…it’s bottomless. The magic bullet peddlers can turn out one miracle cure after the next, after the next, after the next and just sell, sell, sell like crazy.

You’d think there would be a backlash against the peddlers, wouldn’t you?

But there isn’t.

Why is that?

It’s because the peddlers market their stuff expertly (only selling the sizzle), but then they deliver a product which is generally truthful about what the customer has to do if they REALLY want to see results (i.e. workout 3-5Xs/week, eat well, the whole drill).

And 9 times out of 10 the consumer already knows this to be true - they just consciously choose to bury the truth, preferring to live in some kind of fantasy land. They know a caloric deficit has to be achieved if there is going to be any loss of weight. They know resistance training is required to build lean muscle and accelerate their metabolism. They already know it…but they still choose to believe there’s some way around these universal principles…some quicker and easier “solution.”

And so they buy the next magic bullet…never extracting any value or results from the previous one. And for many - the majority - the cycle goes on and on and on.

It’s almost perverse, isn’t it? It’s borderline crazy behavior…but it’s also incredibly HUMAN and incredibly COMMON.

People who think and behave like this are the VAST majority. They want instant gratification with little or no effort. That’s just a fluke of human nature.

And that’s why, on a certain level, the people who sell magic bullets are actually savvier than you and me.

Because they are finding out what people want, and then selling LOTS of it to them. And we see the same thing in other categories, too. It’s not just restricted to fitness and weight loss.

Think about the “opportunity” market. Think about all the money-making schemes out there. There are those who sell
magic bullets, and then there are those who sell REAL solutions.

Selling real solutions is infinitely more difficult to do, as you know from your experience selling personal training.

You have to be honest about what’s involved in getting real results, and then you have to charge a price that reflects the amount of your time, effort and expertise that goes into the fulfillment of the service that produces those results.

By comparison to the magic bullet peddlers, the legitimate path almost sounds like a bad business model.

But, as you know, it’s not. It’s a harder model, for sure, because you can’t cut corners. But it isn’t a bad model.

When you offer real solutions, you can sleep soundly at night knowing you’re operating from a place of integrity and congruency with your own values. You know you are truly HELPING people, not just selling them stuff. And impacting lives like that is incredibly rewarding.

The PT business is tough - because it’s tough to sell something the majority of people almost naturally resist. Most people
just don’t want discipline, accountability, and sacrifice in their lives. Sure, they may “say” they appreciate those values, but what they “do” is another story. And when you couple that with the price tag, well…things get even tougher.

But the good news is you are being true to yourself, to your values, to your integrity, to your honor, and for those smart enough to appreciate and invest in PT (and they’re certainly out there, they just require more digging to locate), you are providing a service of almost incalculable value. You are truly changing lives.

So my hat is off to you. I celebrate you, as does Andre. And we join you in the fight against mediocrity, against selling for selling sake, against subordinating other people’s lives to achieve a monetary goal.

You are not a peddler, you are a real coach, in the truest sense of the word. You strive to help people be and do more, and to make a difference in their lives, regardless of how hard the challenge.

It’s easy to take the path of least resistance, to lower or compromise our standards, our values, and our ethics. But you have chosen a “higher calling” so to speak. You have chosen the path of integrity. And people notice that - but more importantly - you KNOW that.

I am a personal trainer like you, and you and I are both coaches who fundamentally care about the value we deliver and the difference we make.

Keep the faith,

Ric Isaac

P.S. The real solution to finding those people within your community who appreciate the value of PT and are willing to pay the price to get real results is here: http://www.DiscoverAutoCloser.com

Communication is, I believe, almost the secret to life!

You know what its like, you hear a comment from someone and you immediately make up your mind on what they meant and how you are going  to respond. Its only later in the conversation or later that day or week that the penny drops, if you are lucky, and you realise you completely misunderstood what they said. This can play havok with your personal relationships with partners, friends and family. You see the problem is that we communicate to other people the way we like to be communicated too, which sounds reasonable but most people are not like you so the message gets lost or confused.

This can have serious consequences in the work place and is often the reson why some businesses fail. If you are the owner/boss or manager then it is even more important that the lines of communication are open and more importantly effective. I talk to a lot of business owners in the fitness industry who tell me thay can’t seem to keep good staff. Once we have a good look at the way they find and hire their staff then it becomes obvious to me that the communication is the problem.

These days people don’t come into a job interview to be interviewed, they come in to interview YOU! How you feel about that is not important its what you DO about it that counts. If you don’t know how they communicate and what they want, how are you going to be able to convince them to work for you now and for the next few years? Using a ’system’ is the only way for you to know what to say and when to say it.

My newest employee in my PT studio is a young man who is very mature and wants to know he has the ability to grow and develop in the business, taking on more responsibility if he proves himself to have the qualities we need. Now I need to communicate that to him in the interview and as he continues to work for me. I can do this by telling him, recognising his efforts personally and publically, rewarding his work financially and in other ways (movie tickets, restaurant vouchers, bottle of wine etc) and, ultimately giving him a promotion.

Is he going to know that this is the progression he has to look forward to if I don’t tell him?

I hear business owners say “but I want them to work in the business as if it was their’s”. Well tell them! Let them know that they will have the opportunity to become the manager and potentially own the business themselves if they do all the right things! Would that motivate me to work hard consistently…you betcha!

Now lets go back to what I said earlier. If your potential staff member wants to work hard in a stable job without too much responsibility or change and is happy to do the same tasks each day, would you communicate the potential to one day run the business? No. You would be listening to what they want and then explain that the position you have would be for someone who is reliable and can do similar tasks each day, wants a long term job and would be responsible for their own actions only. Would this sound attractive to them?

Now folks remember that this is the same position! A PT instructor who does some group classes, cleaning and building client relationships. Its how you communicate the position that makes all of the difference. Is their room for both types of personalities and wants? Absolutely! Do I want both types of people in my business?  Absolutely! The key is being able to communicate what you need and what they want. The roles and tasks that the position holds must be written down in detail and the staff must understand and appreciate these requirements.

You need to be able to do this at the start and then consistently throughout the working life of that staff member in your business. You must have a staff meeting each week where everyone has the opportunity to speak and people are recognised for their good work and bad. You must be able to see where people excell and where they fall short and immediately take action.Then you will have a loyal, respectful group of employees whose needs are met and love working for such a leader. Without these systems in place your business will be at the mercy of your staff and, believe me, that is no fun at all.

For those of you who want a system to find, hire, train and manage staff join us on the !2th of March for our Duplicator Discovery Webinar where I will take you through the tools and system of this brilliant program. Learn how I and hundreds of other fitness business owners have duplicated themselves in their businesses and have a ‘bubbling pot’ of potential staff just waiting to get a chance to work for you.

Go to www.PTDuplicatorNow.com to register for this awesome webinar.

Committed to your success
Ric Isaac

Hi folks, I want to comment on one of the most critical components of your fitness business….  Staff!
I talk to business owners right across Australia and New Zealand and the biggest problem that they have when trying to build their business is getting and keeping good staff.  If you a doing all off the training, the book work, administrative tasks etc. and you don’t have staff in your business, then in all reality, you don’t have a business, you have a very stressful job!

If you have two or three staff who are dictating to you what hours they can do and what hours they want to do, then at any stage, your whole business could collapse like a pack of cards if they decide to leave. I hear lots of horror stories of business owners being held to ransom by greedy staff who basically blackmail the business into getting more money, hours etc.

I have personally seen my business almost go bust when I had staff member (a manager in this case) quit and….take half my clients with them! I was dragged back into the busness and had to mend some seriously damaged relationships and start to build it up all over again. I used to say things like “No one can do it like me” and “My clients just won’t work with someone else” and I hear the same thing from fitness business owners everywhere. If you cannot duplicate yourself in your business then frankly folks you are always going to struggle.

Like one of our new VIP members who has been in his business for 20 years and is financially very successful but is still doing 60 to 70 hours a week, split shifts everyday and doesn’t have a life.  I was devastated when I was told by a Business Broker that my business that I had worked so hard for 5 years to build up was worth nothing! Nada! Zero! “But I have lots of paying clients” I said, “but they all want to work with you” he answered “and as soon as you leave , they will too!” and I realised that I had been working my butt off to have a very stressful JOB.

Maybe YOU would love to help more people and make more money but doing another 15 hours of PT would mean you wouldn’t ever sleep so you hold yourself and your business back because you have no way of getting staff  to do what you and your clients want.

That day with the Business Broker was when I changed my whole approach to my business and, when I was able to get that system to find, hire, train and manage staff, I finally got an asset that is growing everyday, week and month without me in it. My Staff work in the business like it is their own and they also know that I have a ‘bubbling pot’ of applicants who are ready to jump in when needed if they are not pulling their weight. This has given me a huge boost of confidence and allowed me to really put the foot on the marketing accelerator and leverage off the efforts of others.

Are my staff happy? You betcha, they love working in a business that is growing and growing even during this economic environment and they also get the X factor. The X factor is critical to you keeping good staff and building a culture of excellence in your fitness business. What is the X factor…..Recognition and Reward! Do this consistenly and you will create a team of loyal, committed staff who are constantly trying to do better.

If you would like to find out more about the system that changed my fitness business forever then go to www.PTduplicator.com

Cheers

Ric Isaac

Yesterday’s referability quiz was about EARNING the fitness referral.

Today I want to quiz you on the second part of the formula: ASKING.

Have you ever heard of Ockham’s Razor?

Ockham was an English philosopher in the 14th century. I still remember the first time I ever heard the classic, “If a tree falls in the woods and nobody’s there to hear it, does it make a sound?”

This guy was sharp.

Ockham’s claim to fame is his “theory” that to be most productive, we need to peel away the layers of, well… crud…in order to get to the simple truth of things. Essentially, solve problems through simplicity rather than sophistication.

That sounds good, right?

Keep it simple.

I can dig it.

Ockham’s razor states: “Entities should not be multiplied unnecessarily.” The term razor refers to the act of shaving away unnecessary assumptions to get to the simplest explanation. The simplest truth, the simplest solution.

Now, with that said, let me ask you question #1 in today’s quiz:

1. Do you simply and clearly ASK your clients to refer? In person, face to face, nose to nose, belly to belly. Do you ask them?

Most people, I’ve discovered, do not. They lack the fortitude, fear the potential rejection, avoid, at almost all cost, the confrontation.

And that is a big mistake.

It’s curious to me why so many will go to such great lengths to avoid confrontation.

And this goes back to my question #12 from yesterday’s quiz… are you fearless about feedback?

See, there’s no way - none - that you can improve if you live in your own little bubble, sealed off from the slings and arrows of outrageous fortune.

Remember your Shakespeare?

To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them?

I’m not rambling here, so don’t think I’ve gone off my rocker with Ockham and Shakespeare. There’s a very real, and a very serious point to be made, and it’s right there in Shakespeare’s quote from Hamlet.

Should you suffer the “outrageous fortune” - should you be a martyr?

Or should you stand up and fight, and by fighting, put an end to the problem?

Stand up, straighten up, and confront your fears.

ASK FOR WHAT YOU WANT.

And then let the chips fall where they may. If they make a big mess, clean them up. Believe me, you’ll learn a valuable lesson by doing that. You’ll learn how valuable it is to confront - you’ll learn how valuable it is to find out what your clients are REALLY thinking - because only then will you know how to fix the problem. Only then will you know the secret to turning your clients into champions of your business.

Anyway, food for thought. At the very least, I hope you found this stimulating and entertaining and different. Those are good things.

Cheers,

Ric Isaac

P.S. Despite having just conveyed what may be the most important lesson on referrals you’ll ever get, I can appreciate that maybe you were hoping for something more today. If so, don’t fret. Lots more on referrals coming tomorrow. In fact, tomorrow is the official unveiling of our new AUTOMATIC REFERRAL ENGINE. You’ll like that, for certain. Until then…

Lots of fitness professionals wonder why they don’t get more referrals - wonder what they can DO to lubricate the referral process. This quiz will help by shining a bright light on your referability… or lack thereof.

(Big referability hint here: PERCEPTION is reality. Don’t miss question #12 below, it’s the single most important question of all.)

And now with this messy economy, it’s more important than ever that you be referable. Because nothing beats referrals. Nothing.

So, are you referable? Are you referral WORTHY? Take this quiz to find out…

PART I: EARN THE REFERRAL

1. Do you promise results to your clients?

2. Do you get results for them? (The results they were promised.)

3. Do you document those results and reinforce them with the client? (Remember, results occur over a period of time - they are incremental. From day to day, the client may not notice the changes, or properly value what’s happening because of the rate at which it occurs. It’s your job to show them the progress at each re-assessment.)

4. Do you reinforce the VALUE of what you do for the client? (Do they really understand just how life- changing this is? See question #3)

5. Do you educate the client, or just train the client? (Some people may not appear interested in being “educated”. It’s your job to deliver their education in a way that is palatable and consumable by them. Want to foster word-of-mouth? Don’t just get results, teach them HOW to get results…so they can share their expertise with others…you will inevitably come up in THAT conversation…and people are much more passionate and influential when speaking about something they truly understand.)

6. Do you create a WOW! experience for the client… while they’re with you and even while they’re not? (Or do they just show up and go through the motions, forgetting about you and your business the moment they leave?)

7. Do your clients feel like they are part of something special - a community? (Like the TV show Cheers: “where everybody knows your name, and they’re always glad you came”)

8. Do you communicate consistently, via multiple media, with your clients? (Particularly in the form of motivational, inspirational and educational info - like sharing success stories, as one example.)

9. Do you share pieces of yourself - do they they really know, like and trust you?

10. Do you over-deliver? Really, truly OVER-DELIVER (go the extra mile)?

11. Do you have what Bill Gates calls “a referral mindset”?

He describes it this way…

“Your attitudes and assumptions toward referrals constitute the starting point towards building a successful referral-
based business. You must adopt a referral mindset. Having this mindset means that you embrace referrals as the best way to build your business. When you have a referral mindset, referrals are not just something nice that happens every now and then. They are your primary method for acquiring new clients, or at least a major part of your overall marketing plan. When you truly adopt a referral mindset, everything you do in your business will promote your goal of getting more high-quality referrals.”

Think about that!

12. And finally…are you FEARLESS ABOUT FEEDBACK? Do you go to great lengths to not only find out what your clients want, and give it to them (hint: surveys), but also to solicit honest, uncensored feedback about how you are doing…how they PERCEIVE the value of your services?

Perception is reality, my friend. Perception is reality.

Maybe YOU can answer these questions in the affirmative…

…but the 64 thousand dollar question is…

Will your CLIENTS answer them in the affirmative?

Because what you think is of little consequence if your clients think otherwise.

All that REALLY matters is how your clients PERCEIVE you and your services.

Okay, that’s the end of PART I of your referability quiz. Part II is coming on Wednesday. Keep your eye out, cause that’s when we get into the “ASK” portion of this quiz. Here’s your mission, should you choose to accept it…

Brainstorm out every way you can think of to EARN the referral from your clients. We’ve touched on some of the major strategies in this quiz, but there are multiple tactics within each strategy. How many are you using?

NOW is the time to get very, very serious about referrals. Because it looks like this economic condition isn’t changing any time soon, and therefore it becomes ever so much more important that you WOW-em’ and WORK-em’ for  referrals, squeezing every possible new client out of your existing clients (and sphere of influence).

Now is the time to get really good at maximising client lifetime value - and there is nothing more valuable than a client who refers.

To Your Success,

Ric Isaac

P.S. I think - no, scratch that - I KNOW this is going to blow you away. On Thursday, Fit For Profit is releasing an automatic referral ENGINE for your fitness business. It’s unlike anything you’ve ever seen before. And it’s so darn simple to use, so refreshingly easy, yet so monstrously powerful… it WILL BLOW YOU AWAY. And here’s more good news…it costs ZERO to implement, and almost zero to own (I’m talking dirt cheap).