Hi folks,

Have we got a treat for you here!

Bianca Aiono from Exclusive PT in the Glasshouse Mountains Q.L.D, is another of our Finalists in the Fit For Profit Member of the Year contest and she really is a force to be reckoned with.
Bianca attended one of our seminars in Brisbane last year and was a little skeptical to say the least. Credit to her though, she took a leap of faith and invested in our Maximum Response Fitness Marketing pack and was blown away by how much great information was in there.

The trust was there so even though Bianca had been trained in ‘sales’ before she knew she needed something industry specific so she bought our Auto Closer Personal Training Sales System and that’s when everything exploded! As you will see in this video her sales figures and client numbers in her outdoor training business went ballistic, we are talking SERIOUS numbers.

Quickly she wanted more, so at the start of this year into our top level of membership, VIP Fitness Marketing. Since then Bianca has used the ‘done for you’ tools and attended all of the coaching and training calls and just 12 months after meeting us now has the life of her dreams.

As you will see it wasn’t all smooth sailing and there were times when it would have been easier to give in but true to her word Bianca stuck to it and listened to our advice got our ‘Duplicator System’ on how to Find, Hire, Train and Manage staff and with 6 great staff members and a clear plan for the future you will be hearing more from this human dynamo.

Make sure you watch this right through as there are some gems Bianca shares towards the end that you don’t want to miss out on. If you want some inspiration in your fitness business then this video is a must see.

Keep Chargin’

Ric

Hi everyone,

Laurie Maximilian from Betterlife Health and Wellness in Myaree, WA was our second Member of the Year Finalist. In just 18 months with his new PT Studio, and under Fit For Profit’s guidance, has achieved some AMAZING results!

You’ll see how Laurie and his wife Nicole went from spending years working for an employer who never really had their interests at heart, to fulfilling their dream of helping the local community, and achieving the kind of success that many people in the industry only dream of. As with Joel’s story, Auto-Closer changed everything for Laurie and Nicole. After coming second in our Auto-Closer contest, Laurie upgraded to Gold Plus, then needed to get Duplicator as his sales exploded and he urgently required staff. He joined our first Australian Gold Rush class in 2008 and earlier this year joined our VIP program and implemented Deep Core in his business.

Laurie will show you how his $8.5K investment in FFP’s coaching has translated into over $400K turnover for the business. If you’re on your way to launching your own fitness business, or if you’re just starting out in the industry, this video is a must-watch.

Keep an eye out for video #3 of Bianca Aiono. We will post this very shortly.

To Your Success,

Andre

PS:  We are starting our Fast Start Classes for I-AM RAINMAKER next week. If you would like to come on board with this awesome marketing machine, then click here.

In the past week we’ve received emails from THREE Auto-Closer graduates from our FastTrack December class, and they’re all very happy campers.

Now, for our December Auto-Closer class, we had to squash six weeks worth of sales coaching into three weeks, just before Christmas! So everyone had half the time to learn and practice the system. Plus, they would’ve been busy as ever with all their Christmas shopping and holiday preparations.

But, as we expected, our dedicated students have made some big changes and achieved serious results. Here’s what they had to say..

“This month we have written $18,201 so far, and it’s only the 19th! Not only that, but it’s only our second month of trading… In December we wrote $1,321. We cannot believe it!! Thanks guys. Auto-Closer is awesome.” - Carly, Fit Girls Personal Training, SA

“Just a quick hello, and to let you and the Fit For Profit team know that I sold my first 100 session pack this morning. I’m so pumped. Thank you! I followed the Auto-Closer system and offered up the 75 and 100 sessions (for the first time ever) and Pat went with the 100. My best package sold to date was only 20 sessions and I thought that was awesome at the time.
Thanks again”- Matt Zenner. Zenfit Personal Training, VIC

“I’d like to say thanks for talking me into buying your program! In the 3rd week of starting the program (before even finishing the course) I sold over $17,000 in PT. I run a mobile service so I think it’s even more impressive.” - Mikolay, Fitness2You, NSW

Say no more. We have an awesome, very limited offer on this month. 30% off the program. If you want to join these guys in their jubilation, visit the site below:

http://www.AutoCloserSale.com

Hope to see you on the next course, starting 27th January!

- Ric Isaac

P.S. If you missed our Auto-Closer Sales Discovery Webinar, you can watch the replay at:

http://www.DiscoverAutoCloser.com

But you’d better be quick because we only have a couple of places left in the course. To sign up call us NOW on 1300 85 20 40.

Hi Folks,

What a bad start to the year I have had. Woke up on Monday 5th January feeling like a 90 year old man with a massive headache, dead tired with a high fever!

But wait…. this is the start of the busiest time of the year in my fitness business and my staff are waiting for the staff meeting, goals, targets etc and I am not there. What a nightmare!!

Now not all of you are in this position as you may not have staff but that is even worse for your business if it is just you. Now I don’t care what anyone says eventually we all get sick sooner or later (or we have other obstacles that stop us from physically being at work) and if we do not have systems in place then it can be catastrophic to our business and income.

I had to act fast so I rang my Manager at Fit For Health and informed her of the situation and referred her to our operational manual so that she knew what she needed to be doing with the clients and the staff. Sarah has just started as the Manager so she certainly needed some direction. Now we also had sales consultations booked in and I had not trained Sarah on the use of our Sales System…. Arrrgh!

This brings me to the point of this message, if you don’t have a systemised approach to all areas of your business you don’t have a business, just a very busy and risky JOB. If you cannot quickly and easily teach someone else to do what you do then you will be forever stuck in the rut of working mega hours (if you are actually making money) and never having the lifestyle we all desire.

As it was I was able to refer Sarah to the scripts from our Auto Closer Personal Training Sales System and she took them into the consultations and it worked like magic! We sat down yesterday morning and I asked her how it all went and she said “I can’t believe how easy it is, the woman just wanted our training and didn’t care how much it cost!”. Sarah did 3 consultations using the Auto Closer System last week and generated $6,170 in New Client Income, with a closing rate of 100%. Was I happy.. s#*t yeah! Was she happy…. very and it had boosted her confidence enormously. Now she can’t wait to pre-qualify more people over the phone and has another 2 booked in for this week.

My point here is that by having a System I was able to delegate tasks with confidence, assured that because everything was so scripted and systemised that anyone could follow it. Whether this is you and/or your staff having a Proven and Tested way to get massive sales and more importantly, give people what they want, which is the results you know you can help them to achieve. Being able to show people the value of your services is the key to getting committed, compliant clients who are happy to pay for your services and refer all of their friends and family.

To learn more about this awesome Personal Training Sales System make sure you attend the Free Webinar we are holding this Friday at 1pm EST. All you do is click on the link we will send you and voila, you will have access to this business and life changing information.

To register, visit this site:

http://www.DiscoverAutoCloser.com

Remember, if you don’t have a Systemised approach to your business your business will never grow beyond you and, frankly, all you have is a very stressful job! If you want to go to the next level then click on the link below and explode your fitness business.

Committed to your business success

Ric Isaac

P.S. Remember to register for our FREE Webinar on Friday 16th January here.

SELLING IS EASY

(Excerpt from “Secret of Selling Anything” by Harry Browne - one of the greatest books ever written on sales)

Success in salesmanship depends upon factors quite different from the common conceptions. You don’t have to be a showman, an extrovert, forceful, flamboyant, domineering, tireless, single-minded, or even energetic.

But you do have to be sensitive, alert, imaginative, honest and a good listener.

If you look at the real world, just the way it is, you can see there are certain things you’ll have to recognise to succeed. None of these things is out of your reach. Let’s summarise them:

- You must recognise that every individual is already motivated. Every prospect has a multitude of hopes, aspirations, dreams, plans, goals and ideas. Don’t try to motivate him. Instead, discover his present motivation.

- Since every individual is different, there’s no way of knowing in advance what will make this prospect buy. Your job is to discover what it is that motivates this individual, and then offer your product/service in terms dictated by that motivation. The secret of salesmanship can be summed up in the simple rule: Find this prospects’s motivation and appeal to it.

- Never present your product/service until after you have discovered what motivates the prospect. There are literally hundreds of possible motivations to which your product/service might appeal. Don’t make the mistake of trying to outguess the prospect - it isn’t necessary. Wait until you’ve found out what he’d be willing to buy before trying to sell him anything.

- To increase your chances to make the sale, follow the five-step procedure:

1. Discover the prospect’s motivation. Ask leading questions that encourage the prospect to talk about those areas of his life or business that will reveal the motivations to which you can appeal. Take an interest in all relevant problems that face the prospect. He’s telling you how to make the sale.

2. Summarise the prospect’s motivation. Sum up the material presented to you in step one. Define the problem or summarise the objective so that you understand together what must be done to achieve his goals. In effect, you are confirming the qualifications you’ll have to meet to make the sale.

3. Present your solution. Now that you know what the prospect wants, you can present your product/service as the answer to that quest. Build your presentation around those matters (and only those matters) the buyer has said are important.

4. Answer questions. Handle any reservations or objections the prospect may have; make sure he fully understands the proposal and the way it will satisfy his motives. In handling objections, don’t try to overrule the prospect’s thinking. Instead, use the listen-agree-suggest technique.

5. Close the sale. You should never find yourself locked in a life-and-death struggle with the buyer when it comes time to close the sale. If you’ve done your job properly in the first four steps, you only have to encourage him now to do what he wants to do.

- Selling is easy if you don’t try to put anything over on the prospect. Think of yourself as a representative of the buyer as well as of your company. Look for motivations that will create a mutually profitable exchange between buyer and seller. Never think of yourself as someone who tries to “talk people into things.”

- Be honest at all times. Honesty is not a self-denying virtue. It’s on of the greatest assets a salesman can have. If you’re honest at all times, you can relax completely - knowing you have nothing to cover up. And your honesty will be recognised by many prospects who will then prefer to do business with you. In addition, there is an indefinable confidence that the honest person expresses that can never be impersonated fully.

- A salesperson’s field is communication. Your success depends upon your ability to understand your prospects and prescribe solutions to their problems. But the prospect’s solutions must be presented in terms that fit his motivations (not your motivations or opinions).

Most salespeople never learn that the essence of salesmanship is a two-way communication. Your success depends as much upon your ability to HEAR and UNDERSTAND as it does upon your ability to talk.

============END OF EXCERPT==========

This is the EXACT philosophy, and almost the exact methodology/process we teach in the AUTO-CLOSER Fitness Sales System. It is timeless, tested and proven, and the results are, to many, mind-blowing. If there is just ONE skill/system/”thing” you MUST master in order to achieve your goals and dreams for 2009, it is sales. Because nothing happens until something is sold.

Please note that our office will be closed until Monday, 5th January, 2009. If you need to contact us you can do so by emailing support@fitforprofit.com.au, and if you’re a member, you can use the discussion forums.

From all of us here at FFP, we wish you a Merry Christmas and Happy Holidays!

- Ric Isaac

 

Hi everyone,

Today I’m sharing with you the second NPE Member of the Year Contest entry.

Shannon Willits is the owner of Pilates Sarasota, in Florida, USA and joined NPE back in February this year. And boy has she come a long way in that VERY short period of time!

In just 8 months, Shannon has totally transformed her business. She’s gone from being frustrated, burnt out, and on the verge of closing her doors… to record breaking months in revenue, accomplishment, and personal achievement including:

- Increased revenue a whopping 340% September 2008 over September 2007

- Has her marketing pipeline full, leading to a steady 3-4 NEW client consultations each week

- Full groups and classes for each time offered in her studio

- And… the word is out all over town that her facility is ‘the place to be’ for guaranteed results and pilates training!

Each month continues to improve for Shannon and she is now set for a tremendous 2009!

Here’s the products and coaching programs she’s gone through on her ‘rise to the top’:

Maximum Response Fitness Marketing

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

ACT® Database Management System

DEEP CORE™ Fitness Marketing System

Cash Flow Surge System

In addition to investing in those products and coaching programs, Shannon became a Gold Member in February, Gold Plus member in May, and the day before the event became an AREA-EXCLUSIVE VIP Member!

So watch the video to see how she did it..

Best Regards,

Ric

P.S. We’ve still got 3 more videos… so keep an eye out!

 

Here’s what Fitness Business Success Looks Like. Their names are Mike Stare, Shana Ross, Coach RB Berry, Shannon Willits and Conor Kelly. They’re the five finalists who competed for NPE’s Member of the Year at last month’s Mega Training Workshop in the US. You’ll see them telling their stories from the stage, in front of what is probably the largest live audience any of them have spoken to.

Today I’m pleased to share with you the first of 5 killer videos NPE has provided.Conor Kelly, from Toronto, ON, Canada, was first up on stage in front of the big crowd. And he represented himself, and the Canadian flag in a BIG way, as you’ll watch.

Here are the programs Conor has participated in here over the last year:

GOLD RUSH™ Fitness Seminar Marketing System

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

GOLD PLUS Membership Program

Conor also owns 2 info-products from our up-coming web store:

Cash Flow Surge System & Physicians Referral System

And he’s in NPE’s DEEP CORE™ Fitness Marketing System current coaching course, has pre-registered for GOLD RUSH™ 2009 course, and he’s applied for all 3 of NPE’s NEW VIP AREA-EXCLUSIVE Programs.

Congratulations NPE and Conor on a fantastic year… and we know you’ve got an even BIGGER 2009 ahead!

Ric

Hi All,

We had our last gig here in Perth on Friday and it was great to see a really good crowd in out home town.

We’ve had lots of positive feedback about the superconferences already and we heard from some of our members about how well they’re doing when they implement our strategies. A couple stand-outs were Leonie Berger in Adelaide and Laurie Maximilian in Perth. Check out their videos regarding the Maximum Response Fitness Marketing System and the Auto-Closer Advanced Sales System and the respectively.

Those who attended will now be able to implement a heap of new strategies just like the one we shared in the post of May 19. In fact, in Adelaide on May 22 we heard about one member who had already got moving on that one as soon as he read about it on the blog and had some results before he even got to the seminar. Now that’s what we like to see! Action!!! And you can let us know your results by posting comments here or if you’re a member, on our online community.

Ric

Hi Folks,

Just at the airport on our way to Adelaide for tomorrow’s PT Road To Riches so all I have time for is to show you Trevor from New Level Fitness winning the iPod at a fantastic seminar in Melbourne. If you haven’t booked for Adelaide already, it’s pretty much too late, except maybe for Perth. You might still be able to get in — call AIPT on 1300 13 84 34.

Onwards to Adelaide and Perth!!!

Ric

Hi All,

Well, we thought our superconference in Brisbane was great… until we got to Sydney! The Parramatta Leagues Club was an excellent venue but far more importantly, everyone networked with lots of other fitness professionals and walked away with heaps of great ideas for their business. I don’t have a lot of time right now as we’re furiously preparing for our big Melbourne event (which will be over twice as large as Sydney), so I’m just putting up three videos from Sydney.

The first is of me explaining how to work with other businesses to get referrals and you’ll be surprised which type of business I talk about in this video.

The second features our Gold Member, Sue Smith, of “Launch Into Fitness” who’s an ex-intensive care nurse, explain how adding a guarantee to her services has helped her and her views about marketing and how it’s not just about money.

Thirdly, we have our the winner of the iPod packed with heaps of pre-loaded marketing gold content.

Before I go I need to mention that we’ve had to get bigger rooms in both Melbourne and Perth and therefore have more room. So if you haven’t booked yet, please call AIPT now on 1300 13 84 34 or visit www.PTRoadToRiches.com. Don’t miss out on these!To your success!Ric

PS Here’s an email we just received:

>dear ric
>
> i would like to thank you on a great learning experience yesterday 19 may at the sydney conference.
>
> it was an overwhelming experience for a new business owner like myself. the quality of information recieved was >excellent. unfortunatly i had to rush off at the end of the day as i had a session at 4 30. after i finished my session i had an >inquiry in my pt buddy session that i advertise in the gym i work in and with the tips fresh in mind i was able to close the >sale with no problem by offering a complmentary session.
>
> i would just like to thank you again for the great experience i already feel much wiser from just that one day
>
> good luck with the rest of your seminars
>
> regards
> scott peterkin
> s.p personal training
Campbelltown NSW