Hi everyone,

Laurie Maximilian from Betterlife Health and Wellness in Myaree, WA was our second Member of the Year Finalist. In just 18 months with his new PT Studio, and under Fit For Profit’s guidance, has achieved some AMAZING results!

You’ll see how Laurie and his wife Nicole went from spending years working for an employer who never really had their interests at heart, to fulfilling their dream of helping the local community, and achieving the kind of success that many people in the industry only dream of. As with Joel’s story, Auto-Closer changed everything for Laurie and Nicole. After coming second in our Auto-Closer contest, Laurie upgraded to Gold Plus, then needed to get Duplicator as his sales exploded and he urgently required staff. He joined our first Australian Gold Rush class in 2008 and earlier this year joined our VIP program and implemented Deep Core in his business.

Laurie will show you how his $8.5K investment in FFP’s coaching has translated into over $400K turnover for the business. If you’re on your way to launching your own fitness business, or if you’re just starting out in the industry, this video is a must-watch.

Keep an eye out for video #3 of Bianca Aiono. We will post this very shortly.

To Your Success,

Andre

PS:  We are starting our Fast Start Classes for I-AM RAINMAKER next week. If you would like to come on board with this awesome marketing machine, then click here.

Communication is, I believe, almost the secret to life!

You know what its like, you hear a comment from someone and you immediately make up your mind on what they meant and how you are going  to respond. Its only later in the conversation or later that day or week that the penny drops, if you are lucky, and you realise you completely misunderstood what they said. This can play havok with your personal relationships with partners, friends and family. You see the problem is that we communicate to other people the way we like to be communicated too, which sounds reasonable but most people are not like you so the message gets lost or confused.

This can have serious consequences in the work place and is often the reson why some businesses fail. If you are the owner/boss or manager then it is even more important that the lines of communication are open and more importantly effective. I talk to a lot of business owners in the fitness industry who tell me thay can’t seem to keep good staff. Once we have a good look at the way they find and hire their staff then it becomes obvious to me that the communication is the problem.

These days people don’t come into a job interview to be interviewed, they come in to interview YOU! How you feel about that is not important its what you DO about it that counts. If you don’t know how they communicate and what they want, how are you going to be able to convince them to work for you now and for the next few years? Using a ’system’ is the only way for you to know what to say and when to say it.

My newest employee in my PT studio is a young man who is very mature and wants to know he has the ability to grow and develop in the business, taking on more responsibility if he proves himself to have the qualities we need. Now I need to communicate that to him in the interview and as he continues to work for me. I can do this by telling him, recognising his efforts personally and publically, rewarding his work financially and in other ways (movie tickets, restaurant vouchers, bottle of wine etc) and, ultimately giving him a promotion.

Is he going to know that this is the progression he has to look forward to if I don’t tell him?

I hear business owners say “but I want them to work in the business as if it was their’s”. Well tell them! Let them know that they will have the opportunity to become the manager and potentially own the business themselves if they do all the right things! Would that motivate me to work hard consistently…you betcha!

Now lets go back to what I said earlier. If your potential staff member wants to work hard in a stable job without too much responsibility or change and is happy to do the same tasks each day, would you communicate the potential to one day run the business? No. You would be listening to what they want and then explain that the position you have would be for someone who is reliable and can do similar tasks each day, wants a long term job and would be responsible for their own actions only. Would this sound attractive to them?

Now folks remember that this is the same position! A PT instructor who does some group classes, cleaning and building client relationships. Its how you communicate the position that makes all of the difference. Is their room for both types of personalities and wants? Absolutely! Do I want both types of people in my business?  Absolutely! The key is being able to communicate what you need and what they want. The roles and tasks that the position holds must be written down in detail and the staff must understand and appreciate these requirements.

You need to be able to do this at the start and then consistently throughout the working life of that staff member in your business. You must have a staff meeting each week where everyone has the opportunity to speak and people are recognised for their good work and bad. You must be able to see where people excell and where they fall short and immediately take action.Then you will have a loyal, respectful group of employees whose needs are met and love working for such a leader. Without these systems in place your business will be at the mercy of your staff and, believe me, that is no fun at all.

For those of you who want a system to find, hire, train and manage staff join us on the !2th of March for our Duplicator Discovery Webinar where I will take you through the tools and system of this brilliant program. Learn how I and hundreds of other fitness business owners have duplicated themselves in their businesses and have a ‘bubbling pot’ of potential staff just waiting to get a chance to work for you.

Go to www.PTDuplicatorNow.com to register for this awesome webinar.

Committed to your success
Ric Isaac

Hi folks, I want to comment on one of the most critical components of your fitness business….  Staff!
I talk to business owners right across Australia and New Zealand and the biggest problem that they have when trying to build their business is getting and keeping good staff.  If you a doing all off the training, the book work, administrative tasks etc. and you don’t have staff in your business, then in all reality, you don’t have a business, you have a very stressful job!

If you have two or three staff who are dictating to you what hours they can do and what hours they want to do, then at any stage, your whole business could collapse like a pack of cards if they decide to leave. I hear lots of horror stories of business owners being held to ransom by greedy staff who basically blackmail the business into getting more money, hours etc.

I have personally seen my business almost go bust when I had staff member (a manager in this case) quit and….take half my clients with them! I was dragged back into the busness and had to mend some seriously damaged relationships and start to build it up all over again. I used to say things like “No one can do it like me” and “My clients just won’t work with someone else” and I hear the same thing from fitness business owners everywhere. If you cannot duplicate yourself in your business then frankly folks you are always going to struggle.

Like one of our new VIP members who has been in his business for 20 years and is financially very successful but is still doing 60 to 70 hours a week, split shifts everyday and doesn’t have a life.  I was devastated when I was told by a Business Broker that my business that I had worked so hard for 5 years to build up was worth nothing! Nada! Zero! “But I have lots of paying clients” I said, “but they all want to work with you” he answered “and as soon as you leave , they will too!” and I realised that I had been working my butt off to have a very stressful JOB.

Maybe YOU would love to help more people and make more money but doing another 15 hours of PT would mean you wouldn’t ever sleep so you hold yourself and your business back because you have no way of getting staff  to do what you and your clients want.

That day with the Business Broker was when I changed my whole approach to my business and, when I was able to get that system to find, hire, train and manage staff, I finally got an asset that is growing everyday, week and month without me in it. My Staff work in the business like it is their own and they also know that I have a ‘bubbling pot’ of applicants who are ready to jump in when needed if they are not pulling their weight. This has given me a huge boost of confidence and allowed me to really put the foot on the marketing accelerator and leverage off the efforts of others.

Are my staff happy? You betcha, they love working in a business that is growing and growing even during this economic environment and they also get the X factor. The X factor is critical to you keeping good staff and building a culture of excellence in your fitness business. What is the X factor…..Recognition and Reward! Do this consistenly and you will create a team of loyal, committed staff who are constantly trying to do better.

If you would like to find out more about the system that changed my fitness business forever then go to www.PTduplicator.com

Cheers

Ric Isaac

 

You know everybody who’s ever worked as a fitness coach can relate to key ‘turning points’ you’ve witnessed in client’s lives that led to their health and fitness “breakthrough”. Generally it’s the point where they are fed up enough to say “I’m sick and tired, of being sick and tired” and then seek you out to make a change in their lives… once and for all.

Well that turning point is no different for fitness business owners than it is for their clients.

And today I’ve got a great story (and video) to share with you about NPE Member Mike Stare’s “turning point”.

As Mike shared his presentation for the Member of the Year Contest finals in Boston, Mike’s “turning point” was in October 2007 when his wife dropped by his office unexpectedly to let him know she was pregnant again with their second child.

Instead of being happy and excited, as Mike says he was “scared and worried about his damn business”.

He was working 60+ hrs/week, seeing clients 60% of his time, the other 40% seeing patients, and wasn’t spending any time working ON the business.

He was “a one man show”.

And not only was he stuck IN the business with his time, but he was stuck in a prison with the growth of his income.

He was collecting cash fees for each session when scheduling his clients next session, had no CC merchant account or EFT income, and his business was “stuck” at a meager $4-8K/month in revenue.

Mike made the comment that when first heard another NPE member talk about their businesses, and all the success they were having, he felt like a real loser.

But he wanted to make a change so he became a “Gold Member”… and as he says “quickly upgraded to Gold Plus, so I didn’t have to be a Gold member”.

Mike then went through our GOLD RUSH program, then next our DUPLICATOR Fitness Business Management program… and things really started to turn around.

He hired a part time admin assistant and a trainer.

Then soon a full time admin and another trainer.

He turned his Outlook contact list into a real database system with our ACT Database Management training program.

He raised his rates, committed to sending out a regular newsletter, and started implementing lead generation external marketing systems.

Put together several Strategic Alliances, and things started to really grow.

And right now he’s going through our DEEP CORE Fitness Marketing System program to crank that up even more.

Mike’s business (and his life) have completely changed.

His new schedule is training clients 10hrs/week, treating patients 10hrs/week, and 20hrs/week spent working ON the business.

His revenue is steady at $12-$14K/month and rising.

He’s DOUBLED the size of his database with over 700 contacts.

He has 3 trainers working for him, along with his full-time admin assistant.

He’s diversified his services to offer small group training in addition to private training.

He’s happy, built a solid foundation to build upon, and know’s exactly where he’s going.

It’s truly an amazing story.

To your success,

Ric

PS. What originally kicked everything off for Mike was becoming an NPE Member and joining a GOLD RUSH class last year (just 12 months ago). If you don’t know what the GOLD RUSH is all about, then I invite you to download a great report on Fitness Seminar Marketing and register for the Public Speaking Profits webinar we’re hosting on Friday 21st November, 2:30pm EST (Syd/Mel) at:

http://www.FitnessGoldRush.com

 

Hi everyone,

Today I’m sharing with you the second NPE Member of the Year Contest entry.

Shannon Willits is the owner of Pilates Sarasota, in Florida, USA and joined NPE back in February this year. And boy has she come a long way in that VERY short period of time!

In just 8 months, Shannon has totally transformed her business. She’s gone from being frustrated, burnt out, and on the verge of closing her doors… to record breaking months in revenue, accomplishment, and personal achievement including:

- Increased revenue a whopping 340% September 2008 over September 2007

- Has her marketing pipeline full, leading to a steady 3-4 NEW client consultations each week

- Full groups and classes for each time offered in her studio

- And… the word is out all over town that her facility is ‘the place to be’ for guaranteed results and pilates training!

Each month continues to improve for Shannon and she is now set for a tremendous 2009!

Here’s the products and coaching programs she’s gone through on her ‘rise to the top’:

Maximum Response Fitness Marketing

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

ACT® Database Management System

DEEP CORE™ Fitness Marketing System

Cash Flow Surge System

In addition to investing in those products and coaching programs, Shannon became a Gold Member in February, Gold Plus member in May, and the day before the event became an AREA-EXCLUSIVE VIP Member!

So watch the video to see how she did it..

Best Regards,

Ric

P.S. We’ve still got 3 more videos… so keep an eye out!

 

Here’s what Fitness Business Success Looks Like. Their names are Mike Stare, Shana Ross, Coach RB Berry, Shannon Willits and Conor Kelly. They’re the five finalists who competed for NPE’s Member of the Year at last month’s Mega Training Workshop in the US. You’ll see them telling their stories from the stage, in front of what is probably the largest live audience any of them have spoken to.

Today I’m pleased to share with you the first of 5 killer videos NPE has provided.Conor Kelly, from Toronto, ON, Canada, was first up on stage in front of the big crowd. And he represented himself, and the Canadian flag in a BIG way, as you’ll watch.

Here are the programs Conor has participated in here over the last year:

GOLD RUSH™ Fitness Seminar Marketing System

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

GOLD PLUS Membership Program

Conor also owns 2 info-products from our up-coming web store:

Cash Flow Surge System & Physicians Referral System

And he’s in NPE’s DEEP CORE™ Fitness Marketing System current coaching course, has pre-registered for GOLD RUSH™ 2009 course, and he’s applied for all 3 of NPE’s NEW VIP AREA-EXCLUSIVE Programs.

Congratulations NPE and Conor on a fantastic year… and we know you’ve got an even BIGGER 2009 ahead!

Ric