Hi everyone,

Laurie Maximilian from Betterlife Health and Wellness in Myaree, WA was our second Member of the Year Finalist. In just 18 months with his new PT Studio, and under Fit For Profit’s guidance, has achieved some AMAZING results!

You’ll see how Laurie and his wife Nicole went from spending years working for an employer who never really had their interests at heart, to fulfilling their dream of helping the local community, and achieving the kind of success that many people in the industry only dream of. As with Joel’s story, Auto-Closer changed everything for Laurie and Nicole. After coming second in our Auto-Closer contest, Laurie upgraded to Gold Plus, then needed to get Duplicator as his sales exploded and he urgently required staff. He joined our first Australian Gold Rush class in 2008 and earlier this year joined our VIP program and implemented Deep Core in his business.

Laurie will show you how his $8.5K investment in FFP’s coaching has translated into over $400K turnover for the business. If you’re on your way to launching your own fitness business, or if you’re just starting out in the industry, this video is a must-watch.

Keep an eye out for video #3 of Bianca Aiono. We will post this very shortly.

To Your Success,

Andre

PS:  We are starting our Fast Start Classes for I-AM RAINMAKER next week. If you would like to come on board with this awesome marketing machine, then click here.

Andre and I have been on a non-stop work schedule the past few weeks preparing for our MEGA TRAINING event taking place at the end of this month in Melbourne. Read full details on speakers and schedule for Mega Training at:

http://www.FFPMegaTraining.com

This year as part of our Mega Training Event, we’ve launched our first annual “FFP Member of the Year” contest, where our top members send in packages for review. Each shares examples and stories of how much they’re grown and why they should be chosen for the award. Andre and I have the grueling task of sifting through these packages to choose 5 finalists to present LIVE on stage Saturday night at the event.

Our conference attendees will vote and choose the FFP Member of the Year.

And I’ll tell you what, the competition is tough! We’ve received 22 letters of intent to enter. They have until mid-month to submit their packages. Picking 5 finalists, and then a winner is going to be even tougher!

To Your Success,

Ric Isaac

P.S. If you want to have your most explosive year ever, then the answer is plain and simple - register for the FFP LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.FFPMegaTraining.com

Hi Folks,

I don’t know about you but there have been times in my professional development when I have made a decision which became a business changing event for me. I remember going to my first Copy Writing seminar scared that I was going to waste my money and leave their disappointed, as it turned out it was one of the best things I ever did for my business, not only in the content but in the networking and business relationships I developed.

This is the opportunity YOU have with our Mega Training Workshop Weekend at the Rydges Hotel in Melbourne on the 29th and 30th of August. This WILL be one of those events that you will look back at as a turning point in your professional and business career as we have Sean Greeley and Eric Ruth coming over from the US to speak about how they have helped hundreds of fitness businesses explode their income and, more importantly, helped thousands of people with their health and fitness goals.

Now don’t get me wrong this is not going to be some Ra Ra Hype weekend of fluff and waffle. NO…you will leave this weekend with a clear action plan for YOUR business filled out with the tools and skills you need to really take it to the next level and launch into the summer with a crystal clear vision and focus. This will be hands on folks , the whole weekend will be filled with organizing, planning and implementing the key strategies to make 2009/2010 your best business year ever!

Folks we have released a few more seats and have 23 left for this event and we cannot add anymore in so call us now as I would hate for you to miss out. The food alone will be worth the price and the plans and tools you take away will make you thousands of dollars and enable you to help so many people achieve Health and Happiness.

We’re offering the last few remaining spots for a $99 deposit, and the balance paid the week of the event.  So call us TODAY on 1300 85 20 40 to make sure one is reserved for you.

I will see you there!

Ric

P.S Ring us NOW on 1300 85 20 40 to make sure you don’t miss out. Don’t let this be the day you look back on as a wasted opportunity - BOOK NOW, you will love it!

http://www.FFPMegaTraining.com

If you haven’t read the Magic Bullet Special Report yet, this won’t make much sense to you, so grab the report here and check out the 3-Phase Fitness Marketing Plan and the 9 fitness marketing tools I show you in report.

I-AM RAINMAKER FAQ

Q: Great report and looks like a great tool …can you give us a comparison report with other tools/resources that are similar. I am trying to compare what I think you are going to offer with the 2 products/services that are currently offered in the industry?

A: Great question. The answer is that there is NOTHING else available anywhere in the world that compares to I-AM RAINMAKER.

Here’s a list of some of the things that make Rainmaker different and better than anything else out there:

- Online AND offline integration - multi-channel, fully automated marketing. Those other services you’re referring to are online only (very limiting - average email open rate is less than 40% for the BEST marketers regardless of niche…closer to 15-20% for most folks).

If you’re only communicating online, your results will be limited.

- Automated postcard mailings - Rainmaker does all the work for you. At this stage we are negotiating with Australian Printing Companies to automate all mailings.. eventually you won’t don’t have to print and mail a single postcard, and they will all go out automatically on time, every time.

You can use postcard mailings for local area target farming incorporating the PURL postcard I showed in the Report. This is, quite simply, the STRONGEST lead gen marketing you can do. The personalization in the card headline, salutation and best of all…the actual landing page URL (address) i.e. www.SusanSmith.YourlandingPage.com is absolutely irrestible. Who’s NOT going to punch in a URL with their own name in it?

- Retail Postcard Display System - You can do part of this system yourself if you have some killer reports to offer. What you can’t do without Rainmaker is the automated, integrated online and offline follow-up and conversion sequences. And that’s where the rubber meets the road - that’s how leads are converted to consultations.

- Multiple Landing Pages Automatically Generated - to my knowledge, no other service offers this even in a generic way, and definitely not with PURLs like Rainmaker does.

- Multiple Relationship Marketing Integrated Campaigns - online and offline sequenced campaigns for referrals, reactivation, birthday greetings, testimonial farming (and we’ll add more as we move forward).

- IPhone Integration - This is a very cool tool that I haven’t even talked about yet. Basically, you’ll be able to see exactly who is on your landing pages completing your forms in REAL time using a special IPhone app, and be able to call them up on the spot, or send them a personal “thank you” email instantly.

- Database Management - you get a full-blown database with this system (not just some lame email storage and look-up). All your client and prospect management can be conducted through this. You can attach client records and record all client communication automatically right in their file. This is a ONE-STOP-SHOP. Nothing else is required to manage your ENTIRE client, prospect and SOI database. Which is really amazing.

- And then there’s two VERY BIG other surprise features I can’t tell you about right now. But suffice to say…they will blow your mind…and have NEVER, EVER been incorporated into a service like this. More on this to come later.

That’s a small list of stuff (there’s more) that makes Rainmaker vastly superior to any other service even remotely similar.

Q: Will it be Area-Exclusive?

A: No. Rainmaker won’t be area exclusive, but we’re only allowing 100 folks in (that’s absolutely true - no gimmicks or shenanigans - just 100), so chances of someone in your immediate area competing with you are slim to none.

All our VIPs will get all the content from Rainmaker to use in your Infusion system completely free. We always take care of our VIPs

Q: When is the I-AM Rainmaker available and how much will it cost?

A: It will be launched at our Mega Training Conference in Melbourne, 29th to 30th August. Sean Greeley and Eric Ruth from Net Profit Explosion in the US will be coming out to Australia exclusively for this special event. Make sure you book NOW to reserve your space, as only 100 copies of I-AM Rainmaker will be available, and we expect these to go at Mega Training!

The cost? So cheap, we’re practically giving it away. You’ll be really amazed and pleasantly surprised by this feature. Don’t worry about cost, it’s affordable for anyone, I promise.

Look, you guys spoke, and we listened. You said…“I don’t want more fitness marketing lessons…I want your killer fitness marketing tools integrated into a simple-to-use, pushbutton-easy, done-for-me, fully automated marketing machine…THAT GETS AND KEEPS CLIENTS FOR ME!”

And now, finally, it’s here!

Q: Is this complicated technology?

A: Great question. And something I was personally concerned about. I’m severely technologically challenged, as I’ve mentioned many times before. And I know how frustrating it can be to dig into technology…and get nowhere…because it’s too damn hard.

Rainmaker couldn’t be more simple. Very straightforward. (If I can use it, anyone can.)

When you first start, you’ll import all your existing data (from excel, ACT, or whatever autoresponder service you use - like Aweber). This is simple, and we walk you through it, or we can do it for you.

Once you’re set up, then everything, and I mean EVERYTHING, from that point forward is fully automated. And we’ll have you set up in a jiffy.

Q: What if I’m using aweber, constant contact or some other system?

A: Well.. now you can step up to the big time. As I mentioned already, it’s simple to import all your data, or we’ll import it for you.

Q: Is my database secure?

A: ULTRA SECURE. Nobody can get into your database without your permission.

Every two weeks, we’ll load a new HTML newsletter (with all content done for you) into the main system. You can set your Rainmaker to broadcast that newsletter automatically for you, or you can go into the newsletter and add, delete, adjust whatever you want.

All the other campaigns and tools are accessible in the same way.

Q: Is everything customisable?

A: Everything is customisable by you. You can make any adjustments you want, including adding your own header and/or other graphics to your newsletters, adjusting autoresponders and campaigns, etc. You have as much control as you want.

If you’ve got any other questions, just email us and we’ll answer them promptly!

Look forward to having you at the *launch* of the I-AM Rainkmaker System:

http://www.FFPMegaTraining.com

Ric Isaac

Hi Folks,

I wanted to share with you one of the best pieces of advice I have ever got. Now, if you are like 99% of fitness business owners across the world, you are trying to do 10 million different things at once and sometimes you just feel like you are chasing your tale and not getting anywhere! Often we just keep pushing harder and harder until something in life - health, relationships, family - snaps and we have to take stock and finally slow down.

This was how it was for me until a met a mate who was studying to be a Life Coach and wanted to practice his coaching skills on me. Now I am not a fan of taking advice from anyone who hasn’t done, and done well, what it is you are trying to do, so I was pretty sceptical. I can’t say that he helped me in all areas of my business but one thing he did was to get me to write down all of the things I needed to do and then prioritise them. I told him “I didn’t have the time” to waste on this stuff as I was busy, busy, busy! He told me I had to so he could finish his course.

What a revelation! I spent the time doing what he said and realised that I was just doing whatever seemed to be the most urgent task rather than the most important. Some of the things I was doing first were not that important at all and the things that I wasn’t doing were vital. I remember missing out on a monster contract because of the deadline that I was ‘too busy’ to make.

If you are not doing it now, then you must make a list of all of the jobs you can think of, and every week prioritise them and watch your productivity and bank balance go through the roof. Stop spinning your wheels - It’s time to take massive action with the right jobs first.

Have fun,

Ric Isaac

P.S. We’ll be giving you a step-by-step blueprint for doing the IMPORTANT tasks first - implenting systems which are guaranteed to grow your business to a successful, thriving fitness venture turning over $1M within 3 years! Where? At our Mega Training Conference in Melbourne, 29 - 30th August. Get your ticket now as there are only a few left

http://www.FFPMegaTraining.com

 

It’s the most definitive report on how to solve all your fitness marketing problems we’ve ever released.

And it will be released this Tuesday, 4th August.

Answers to what you’ve shared with us are your BIGGEST fitness marketing problems.

And Answers to the HUNDREDS of questions we’ve received on fitness marketing.

It couldn’t have come at a more important time.

What’s inside this report could literally mean the difference between success or failure of your fitness business this summer.

Watch for an e-mail from us on Tuesday with the subject line “Fitness Marketing Magic Bullet Report is Here”.
And make sure you block some time Tuesday night to print and read this report.

In the Special Report we’re unleashing onto the fitness industry very soon, we’re going to show you the closest thing to the mystical
“Magic Bullet” you will ever find.

Ever.

It’s called I-AM RAINMAKER.

And it is a BIG DEAL.

Stay tuned. More news coming soon…

It’s THAT important.

To Your Success,

Ric Isaac

The FFP Christmas in July Sale is On!

- 30% off on every Fitness Business product we offer

- Product bundles for up to 40% off retail price

http://www.FFPHolidaySale.com

The big news is everything is on sale…but only until Sunday, 26th July at mignight.

We’re holding this special Christmas In July sale to celebrate our 18 months success in the Australian and New Zealand markets, and to celebrate the financial and personal freedom our Members and Customers are creating using our systems, tools and coaching.

We are very grateful for your loyalty and look forward to continuing to help you attract more clients, sell them more of what they want, keep them longer and manage your business like a real CEO.

So, in honour of our 1 1/2-year anniversary and in honour of you, we have slashed prices by 30% on all our products and by up to 40% on selected bundles, so you can save more…make more…and be more…

…faster than ever before.

If you’ve been waiting for just the right time to invest in one or more of our “Best-In-Class” client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!

Especially when you take advantage of the monthly installment plans that make buying easy.

Join the fun and save big here:

http://www.FFPHolidaySale.com

To your success,

Ric Isaac

P.S. If you’re quick, you can get our best selling system bundes for up to 40% off retail price. AUTO-CLOSER + DEEP-CORE + Platform Selling Toolkit for $2170 and  DUPLICATOR + GOLD-RUSH for $2177! Check it out:

http://www.FFPHolidaySale.com

Hi Folks,

I have some people in my life who I respect immensely and they all have something in common….they never stop learning!

I know myself that my continuing education is vital for me to go forward both in business and in life. In fact I invest thousands of dollars every year and it is money well spent as my PT business and Fit For Profit keep getting better and better. I am always impressed by people who are open to trying new things and new ways of doing those things especially when it means that more and more people benefit.

That is why I urge you to come along to our FFP Mega Training Conference on the 29th and 30th of August at the Rydges Hotel in Melbourne. We will be sharing the secrets of PT Marketing, Business and Staff Management and giving you the real Fitness Business Blueprint to explode your income and help even more people achieve their health and fitness goals.

You will also be rubbing shoulders with the top fitness trainers in Australia and New Zealand so this really is a must attend event. Here’s the catch…we only have room for 150 and a heap of trainers have booked in already so I would hate for you to miss out. Book in now and I really look forward to seeing you there.

You should have received your special invite in the mail by now, so just fax back your registration form to (08) 9445 8124 or book online at http://www.FFPMegaTraining.com

Hi Folks,

I felt absolutely compelled to share this post from one of our partners in the U.S, Eric Ruth.

Eric is the master when it comes to fitness copy writing and respected around the world as the best.

This post from him sums up my feelings to a tee and this is MUST READING if you are a serious fitness professional.

Read it, read it again and take the message to heart because this could be the most important lesson we all should learn.

Cheers

Ric

P.S. Lots and lots of you are taking us up the new Digital Version of Max-Fit offer for a crazy $97! If you don’t have this package yet, it’s a must-buy for the value it provides. This answers your marketing questions within the huge vault of step-by-step tutorials, case studies and additional tips. Even our Gold Plus and VIPs will benefit. If you haven’t checked it out yet, take a look here: http://www.fitnessmarketingaustralia.com/maxfmn-digital.html

Hey everyone,

You ever watch Bill O’Reilly or Glenn Beck?

Ever listen to Rush Limbaugh?

Ever read Dan Kennedy?

Even if you’re not a fan of these guys or their views, you should pay attention to their methods.

O’Reilly’s got the #1 show on cable news…for the past 100 months straight.

Beck is chasing him in the ratings.

Limbaugh’s the most listened to person on radio… by a huge margin.

Kennedy’s the most revered marketing expert… in the world.

But people either love these guys or hate ‘em.

There’s no middle ground.

Because they are INTENTIONALLY polarising. They’re not trying to be all things to all people. In fact, they’re not trying to be anything but true to who they are.

And that’s magnetic.

One of the biggest problems I see over and over again when doing marketing critiques for fitness professionals, is lack of personality.

Everything is very vanilla - very middle of the road - very boring.

The harder you try to be inclusive and “sensitive” - the softer and less compelling your marketing becomes. If you stand for nothing, you’ll fall for anything.

Remember, you’re not trying to attract “everybody” - because the vast majority of “everybody” either can’t afford your services or don’t value your services. The vast majority would be crappy clients who whine, complain, steal your time and steal your passion.

As you may have experienced in the past, working with a crappy client isn’t worth whatever they’re paying you. That’s, basically, prostitution.

Sean and I both have very strong beliefs and principles. One of our core company values is dedication to delivering results-accountable systems, tools and coaching.

Just like you, we are VERY serious about our value proposition. We don’t want you to feel like you got your money’s worth from our stuff, we want you to feel like your business and life has been forever changed, dramatically improved, revolutionised.

And, as you know, that kind of commitment to excellence is challenging. To some degree, it’s also limiting.

When you actually care about the results your customers get, you can’t cut corners. You really have to go the extra mile. And there’s a cost to that, in time, effort and dinero.

But it’s worth it. It’s absolutely worth it.

Because it’s the right thing to do.

And there’s a LOT to be said for doing the right thing.

So be true to yourself, share your knowledge and expertise with real PASSION. Infuse your marketing with your personality. Let people know, very clearly, exactly where you stand.

As a legitimate fitness professional, there’s no shortage of opportunity for you to do so because there are so many great enemies out there for you to rail against - there’s no shortage of snake oil salesmen and magic bullet peddlers in the fitness and weight loss categories.

If you really want to help people, then have the courage of your convictions. When you’re on the right side of things, you don’t have to worry about negative fall-out.

When you polarise, you magnetise and capitalise.

No magic bullets, just smart fitness marketing,

Eric Ruth

Communication is, I believe, almost the secret to life!

You know what its like, you hear a comment from someone and you immediately make up your mind on what they meant and how you are going  to respond. Its only later in the conversation or later that day or week that the penny drops, if you are lucky, and you realise you completely misunderstood what they said. This can play havok with your personal relationships with partners, friends and family. You see the problem is that we communicate to other people the way we like to be communicated too, which sounds reasonable but most people are not like you so the message gets lost or confused.

This can have serious consequences in the work place and is often the reson why some businesses fail. If you are the owner/boss or manager then it is even more important that the lines of communication are open and more importantly effective. I talk to a lot of business owners in the fitness industry who tell me thay can’t seem to keep good staff. Once we have a good look at the way they find and hire their staff then it becomes obvious to me that the communication is the problem.

These days people don’t come into a job interview to be interviewed, they come in to interview YOU! How you feel about that is not important its what you DO about it that counts. If you don’t know how they communicate and what they want, how are you going to be able to convince them to work for you now and for the next few years? Using a ’system’ is the only way for you to know what to say and when to say it.

My newest employee in my PT studio is a young man who is very mature and wants to know he has the ability to grow and develop in the business, taking on more responsibility if he proves himself to have the qualities we need. Now I need to communicate that to him in the interview and as he continues to work for me. I can do this by telling him, recognising his efforts personally and publically, rewarding his work financially and in other ways (movie tickets, restaurant vouchers, bottle of wine etc) and, ultimately giving him a promotion.

Is he going to know that this is the progression he has to look forward to if I don’t tell him?

I hear business owners say “but I want them to work in the business as if it was their’s”. Well tell them! Let them know that they will have the opportunity to become the manager and potentially own the business themselves if they do all the right things! Would that motivate me to work hard consistently…you betcha!

Now lets go back to what I said earlier. If your potential staff member wants to work hard in a stable job without too much responsibility or change and is happy to do the same tasks each day, would you communicate the potential to one day run the business? No. You would be listening to what they want and then explain that the position you have would be for someone who is reliable and can do similar tasks each day, wants a long term job and would be responsible for their own actions only. Would this sound attractive to them?

Now folks remember that this is the same position! A PT instructor who does some group classes, cleaning and building client relationships. Its how you communicate the position that makes all of the difference. Is their room for both types of personalities and wants? Absolutely! Do I want both types of people in my business?  Absolutely! The key is being able to communicate what you need and what they want. The roles and tasks that the position holds must be written down in detail and the staff must understand and appreciate these requirements.

You need to be able to do this at the start and then consistently throughout the working life of that staff member in your business. You must have a staff meeting each week where everyone has the opportunity to speak and people are recognised for their good work and bad. You must be able to see where people excell and where they fall short and immediately take action.Then you will have a loyal, respectful group of employees whose needs are met and love working for such a leader. Without these systems in place your business will be at the mercy of your staff and, believe me, that is no fun at all.

For those of you who want a system to find, hire, train and manage staff join us on the !2th of March for our Duplicator Discovery Webinar where I will take you through the tools and system of this brilliant program. Learn how I and hundreds of other fitness business owners have duplicated themselves in their businesses and have a ‘bubbling pot’ of potential staff just waiting to get a chance to work for you.

Go to www.PTDuplicatorNow.com to register for this awesome webinar.

Committed to your success
Ric Isaac