Andre and I have been on a non-stop work schedule the past few weeks preparing for our MEGA TRAINING event taking place at the end of this month in Melbourne. Read full details on speakers and schedule for Mega Training at:

http://www.FFPMegaTraining.com

This year as part of our Mega Training Event, we’ve launched our first annual “FFP Member of the Year” contest, where our top members send in packages for review. Each shares examples and stories of how much they’re grown and why they should be chosen for the award. Andre and I have the grueling task of sifting through these packages to choose 5 finalists to present LIVE on stage Saturday night at the event.

Our conference attendees will vote and choose the FFP Member of the Year.

And I’ll tell you what, the competition is tough! We’ve received 22 letters of intent to enter. They have until mid-month to submit their packages. Picking 5 finalists, and then a winner is going to be even tougher!

To Your Success,

Ric Isaac

P.S. If you want to have your most explosive year ever, then the answer is plain and simple - register for the FFP LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.FFPMegaTraining.com

Hi Folks,

I don’t know about you but there have been times in my professional development when I have made a decision which became a business changing event for me. I remember going to my first Copy Writing seminar scared that I was going to waste my money and leave their disappointed, as it turned out it was one of the best things I ever did for my business, not only in the content but in the networking and business relationships I developed.

This is the opportunity YOU have with our Mega Training Workshop Weekend at the Rydges Hotel in Melbourne on the 29th and 30th of August. This WILL be one of those events that you will look back at as a turning point in your professional and business career as we have Sean Greeley and Eric Ruth coming over from the US to speak about how they have helped hundreds of fitness businesses explode their income and, more importantly, helped thousands of people with their health and fitness goals.

Now don’t get me wrong this is not going to be some Ra Ra Hype weekend of fluff and waffle. NO…you will leave this weekend with a clear action plan for YOUR business filled out with the tools and skills you need to really take it to the next level and launch into the summer with a crystal clear vision and focus. This will be hands on folks , the whole weekend will be filled with organizing, planning and implementing the key strategies to make 2009/2010 your best business year ever!

Folks we have released a few more seats and have 23 left for this event and we cannot add anymore in so call us now as I would hate for you to miss out. The food alone will be worth the price and the plans and tools you take away will make you thousands of dollars and enable you to help so many people achieve Health and Happiness.

We’re offering the last few remaining spots for a $99 deposit, and the balance paid the week of the event.  So call us TODAY on 1300 85 20 40 to make sure one is reserved for you.

I will see you there!

Ric

P.S Ring us NOW on 1300 85 20 40 to make sure you don’t miss out. Don’t let this be the day you look back on as a wasted opportunity - BOOK NOW, you will love it!

http://www.FFPMegaTraining.com

The FFP Christmas in July Sale is On!

- 30% off on every Fitness Business product we offer

- Product bundles for up to 40% off retail price

http://www.FFPHolidaySale.com

The big news is everything is on sale…but only until Sunday, 26th July at mignight.

We’re holding this special Christmas In July sale to celebrate our 18 months success in the Australian and New Zealand markets, and to celebrate the financial and personal freedom our Members and Customers are creating using our systems, tools and coaching.

We are very grateful for your loyalty and look forward to continuing to help you attract more clients, sell them more of what they want, keep them longer and manage your business like a real CEO.

So, in honour of our 1 1/2-year anniversary and in honour of you, we have slashed prices by 30% on all our products and by up to 40% on selected bundles, so you can save more…make more…and be more…

…faster than ever before.

If you’ve been waiting for just the right time to invest in one or more of our “Best-In-Class” client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!

Especially when you take advantage of the monthly installment plans that make buying easy.

Join the fun and save big here:

http://www.FFPHolidaySale.com

To your success,

Ric Isaac

P.S. If you’re quick, you can get our best selling system bundes for up to 40% off retail price. AUTO-CLOSER + DEEP-CORE + Platform Selling Toolkit for $2170 and  DUPLICATOR + GOLD-RUSH for $2177! Check it out:

http://www.FFPHolidaySale.com

Hi Folks,

I have some people in my life who I respect immensely and they all have something in common….they never stop learning!

I know myself that my continuing education is vital for me to go forward both in business and in life. In fact I invest thousands of dollars every year and it is money well spent as my PT business and Fit For Profit keep getting better and better. I am always impressed by people who are open to trying new things and new ways of doing those things especially when it means that more and more people benefit.

That is why I urge you to come along to our FFP Mega Training Conference on the 29th and 30th of August at the Rydges Hotel in Melbourne. We will be sharing the secrets of PT Marketing, Business and Staff Management and giving you the real Fitness Business Blueprint to explode your income and help even more people achieve their health and fitness goals.

You will also be rubbing shoulders with the top fitness trainers in Australia and New Zealand so this really is a must attend event. Here’s the catch…we only have room for 150 and a heap of trainers have booked in already so I would hate for you to miss out. Book in now and I really look forward to seeing you there.

You should have received your special invite in the mail by now, so just fax back your registration form to (08) 9445 8124 or book online at http://www.FFPMegaTraining.com

“It’s not what we eat but what we digest that makes us strong; not what we gain but what we save that makes us rich; not what we read but what we remember that makes us learned; and not what we profess but what we practice that gives us integrity.” - Francis Bacon

There’s an old marketing axiom that goes like this:

“Find out what people want, and then give it to them.”

We know that people want….. health and fitness results. They want body transformation. They want to look and feel great.

That’s the first part of the equation.

The second part…”and give it to them”…is where the breakdown occurs.

And it’s what makes the PT business so bloody hard.

See, people want the result, but they don’t want the effort, time and expense to get it.

And to sell PT with integrity, you really can’t sugarcoat those things. Plus, without those elements, you can’t justify price. If it were quick, easy and cheap, they wouldn’t need you.

And with so many other options available to the consumer that require no such marketing integrity or price justification like the diets, the gadgets and gizmos, the pills and potions, the “supermodel abs” programs, the pre-packaged meal plans, etc.), the problem is only compounded.

The folks who peddle these offerings don’t need to be completely forthright with their marketing messages (nor would it serve them if they were) because they don’t have to justify a multi-hundred or thousand buck investment and a multi-month commitment. All they have to do is get the consumer excited enough to whip the old credit card and plop down $49.95.

But it gets even worse.

Since these magic bullet sellers know that 90% or so of their customers will either never use what they sold ‘em, or use it only to discover it requires some effort and discipline…and then bail out on it altogether…

…these peddlers are perfectly positioned to almost immediately sell their customers the next “miracle cure.”

And the consumer’s “appetite” for this stuff is voracious…it’s bottomless. The magic bullet peddlers can turn out one miracle cure after the next, after the next, after the next and just sell, sell, sell like crazy.

You’d think there would be a backlash against the peddlers, wouldn’t you?

But there isn’t.

Why is that?

It’s because the peddlers market their stuff expertly (only selling the sizzle), but then they deliver a product which is generally truthful about what the customer has to do if they REALLY want to see results (i.e. workout 3-5Xs/week, eat well, the whole drill).

And 9 times out of 10 the consumer already knows this to be true - they just consciously choose to bury the truth, preferring to live in some kind of fantasy land. They know a caloric deficit has to be achieved if there is going to be any loss of weight. They know resistance training is required to build lean muscle and accelerate their metabolism. They already know it…but they still choose to believe there’s some way around these universal principles…some quicker and easier “solution.”

And so they buy the next magic bullet…never extracting any value or results from the previous one. And for many - the majority - the cycle goes on and on and on.

It’s almost perverse, isn’t it? It’s borderline crazy behavior…but it’s also incredibly HUMAN and incredibly COMMON.

People who think and behave like this are the VAST majority. They want instant gratification with little or no effort. That’s just a fluke of human nature.

And that’s why, on a certain level, the people who sell magic bullets are actually savvier than you and me.

Because they are finding out what people want, and then selling LOTS of it to them. And we see the same thing in other categories, too. It’s not just restricted to fitness and weight loss.

Think about the “opportunity” market. Think about all the money-making schemes out there. There are those who sell
magic bullets, and then there are those who sell REAL solutions.

Selling real solutions is infinitely more difficult to do, as you know from your experience selling personal training.

You have to be honest about what’s involved in getting real results, and then you have to charge a price that reflects the amount of your time, effort and expertise that goes into the fulfillment of the service that produces those results.

By comparison to the magic bullet peddlers, the legitimate path almost sounds like a bad business model.

But, as you know, it’s not. It’s a harder model, for sure, because you can’t cut corners. But it isn’t a bad model.

When you offer real solutions, you can sleep soundly at night knowing you’re operating from a place of integrity and congruency with your own values. You know you are truly HELPING people, not just selling them stuff. And impacting lives like that is incredibly rewarding.

The PT business is tough - because it’s tough to sell something the majority of people almost naturally resist. Most people
just don’t want discipline, accountability, and sacrifice in their lives. Sure, they may “say” they appreciate those values, but what they “do” is another story. And when you couple that with the price tag, well…things get even tougher.

But the good news is you are being true to yourself, to your values, to your integrity, to your honor, and for those smart enough to appreciate and invest in PT (and they’re certainly out there, they just require more digging to locate), you are providing a service of almost incalculable value. You are truly changing lives.

So my hat is off to you. I celebrate you, as does Andre. And we join you in the fight against mediocrity, against selling for selling sake, against subordinating other people’s lives to achieve a monetary goal.

You are not a peddler, you are a real coach, in the truest sense of the word. You strive to help people be and do more, and to make a difference in their lives, regardless of how hard the challenge.

It’s easy to take the path of least resistance, to lower or compromise our standards, our values, and our ethics. But you have chosen a “higher calling” so to speak. You have chosen the path of integrity. And people notice that - but more importantly - you KNOW that.

I am a personal trainer like you, and you and I are both coaches who fundamentally care about the value we deliver and the difference we make.

Keep the faith,

Ric Isaac

P.S. The real solution to finding those people within your community who appreciate the value of PT and are willing to pay the price to get real results is here: http://www.DiscoverAutoCloser.com

In the past week we’ve received emails from THREE Auto-Closer graduates from our FastTrack December class, and they’re all very happy campers.

Now, for our December Auto-Closer class, we had to squash six weeks worth of sales coaching into three weeks, just before Christmas! So everyone had half the time to learn and practice the system. Plus, they would’ve been busy as ever with all their Christmas shopping and holiday preparations.

But, as we expected, our dedicated students have made some big changes and achieved serious results. Here’s what they had to say..

“This month we have written $18,201 so far, and it’s only the 19th! Not only that, but it’s only our second month of trading… In December we wrote $1,321. We cannot believe it!! Thanks guys. Auto-Closer is awesome.” - Carly, Fit Girls Personal Training, SA

“Just a quick hello, and to let you and the Fit For Profit team know that I sold my first 100 session pack this morning. I’m so pumped. Thank you! I followed the Auto-Closer system and offered up the 75 and 100 sessions (for the first time ever) and Pat went with the 100. My best package sold to date was only 20 sessions and I thought that was awesome at the time.
Thanks again”- Matt Zenner. Zenfit Personal Training, VIC

“I’d like to say thanks for talking me into buying your program! In the 3rd week of starting the program (before even finishing the course) I sold over $17,000 in PT. I run a mobile service so I think it’s even more impressive.” - Mikolay, Fitness2You, NSW

Say no more. We have an awesome, very limited offer on this month. 30% off the program. If you want to join these guys in their jubilation, visit the site below:

http://www.AutoCloserSale.com

Hope to see you on the next course, starting 27th January!

- Ric Isaac

P.S. If you missed our Auto-Closer Sales Discovery Webinar, you can watch the replay at:

http://www.DiscoverAutoCloser.com

But you’d better be quick because we only have a couple of places left in the course. To sign up call us NOW on 1300 85 20 40.

So we’ve been talking about fitness sales the last couple weeks, and one of the most important components of every sale is showing your prospects…

… “what they get.”

There are many important components of a good presentation, but here are just a few:

- Present your ‘process’. Personal training services are often confusing and misunderstood by many.

People just don’t understand what they are really buying and how it works. And that’s why it’s VERY important you demonstrate a clear step-by-step process of how you will help your prospects solve their problems and achieve their goals.

- Show ’social proof’. One of the most important things you can do is show proof that your services or program works! Amazingly, enough people just don’t do this justice. Share before/after photos, stories, videos, whatever you can to demonstrate that your program is real and delivers.

- Use ‘risk reversal’. An important component of every sale is to remove any fear your prospect has of making a bad decision.

People are afraid that they’ll make a bad investment, and things won’t work out. However irrational this fear may be doesn’t matter. It’s there. And you better address it as a sales professional if you want to be successful in closing the sale.

How do you do this? Simple. You can eliminate this fear by using a strong guarantee to reverse the risk in the buying decision.

These are of course just a few components, but if you’d like to see Sean demonstrate the rest of them check out our last fitness sales training video in this series at:

http://fitforprofit.homestead.com/autocloser/acvideo3.html

He’ll show you exactly how it all works and ‘peel back the curtain’ for you on how we teach everything over here.

Then, make sure you register for our Auto-Closer Sales Explosion Webinar tomorrow at 1pm EST (Syd/Mel), and I’ll take you through the system LIVE.

http://www.DiscoverAutoCloser.com

Enjoy,

Ric

P.S. Our next AUTO-CLOSER class starts on Tuesday, 27th January, 2009 and we only have limited spots available. Make sure you attend our information webinar tomorrow for a special deal!

If you watched Monday’s Sales System video you heard NPE’s Sean and Eric talk about how a sales system that works gives you confidence, and control over your life and your future.

In today’s video, Sean talks about a strategy for eliminating THE biggest obstacle to your fitness business success.

It’s a way of thinking and acting that creates an irresistible demand for your services.

It’s about your responsibility - your obligation - as a fitness professional, and how when you embrace that obligation…selling your services becomes almost as simple as tying your shoes.

You’ll hear Sean explain this powerful strategy, and how to utilise it at the two minute mark in this video (it’s not to be missed) here.

Then Sean and Eric talk about how you MUST make sure your “oxygen mask” is on FIRST; and you’ll hear a story about how one fit-pro went from 30K in the red to 30K in the black, a new BMW and a European honeymoon in the blink of an eye (plus the only real debt-elimination strategy that works).

It’s all on video for you here:

http://fitforprofit.homestead.com/autocloser/acvideo2.html

Go watch it now. You’ll be glad you did.

Ric Isaac

P.S. If you’re yet to use the Auto-Closer Sales System, be sure to register for our FREE AUTO-CLOSER Sales Explosion Webinar on Friday at 1pm EST (Syd/Mel):

http://www.DiscoverAutoCloser.com

Hi Folks,

What a bad start to the year I have had. Woke up on Monday 5th January feeling like a 90 year old man with a massive headache, dead tired with a high fever!

But wait…. this is the start of the busiest time of the year in my fitness business and my staff are waiting for the staff meeting, goals, targets etc and I am not there. What a nightmare!!

Now not all of you are in this position as you may not have staff but that is even worse for your business if it is just you. Now I don’t care what anyone says eventually we all get sick sooner or later (or we have other obstacles that stop us from physically being at work) and if we do not have systems in place then it can be catastrophic to our business and income.

I had to act fast so I rang my Manager at Fit For Health and informed her of the situation and referred her to our operational manual so that she knew what she needed to be doing with the clients and the staff. Sarah has just started as the Manager so she certainly needed some direction. Now we also had sales consultations booked in and I had not trained Sarah on the use of our Sales System…. Arrrgh!

This brings me to the point of this message, if you don’t have a systemised approach to all areas of your business you don’t have a business, just a very busy and risky JOB. If you cannot quickly and easily teach someone else to do what you do then you will be forever stuck in the rut of working mega hours (if you are actually making money) and never having the lifestyle we all desire.

As it was I was able to refer Sarah to the scripts from our Auto Closer Personal Training Sales System and she took them into the consultations and it worked like magic! We sat down yesterday morning and I asked her how it all went and she said “I can’t believe how easy it is, the woman just wanted our training and didn’t care how much it cost!”. Sarah did 3 consultations using the Auto Closer System last week and generated $6,170 in New Client Income, with a closing rate of 100%. Was I happy.. s#*t yeah! Was she happy…. very and it had boosted her confidence enormously. Now she can’t wait to pre-qualify more people over the phone and has another 2 booked in for this week.

My point here is that by having a System I was able to delegate tasks with confidence, assured that because everything was so scripted and systemised that anyone could follow it. Whether this is you and/or your staff having a Proven and Tested way to get massive sales and more importantly, give people what they want, which is the results you know you can help them to achieve. Being able to show people the value of your services is the key to getting committed, compliant clients who are happy to pay for your services and refer all of their friends and family.

To learn more about this awesome Personal Training Sales System make sure you attend the Free Webinar we are holding this Friday at 1pm EST. All you do is click on the link we will send you and voila, you will have access to this business and life changing information.

To register, visit this site:

http://www.DiscoverAutoCloser.com

Remember, if you don’t have a Systemised approach to your business your business will never grow beyond you and, frankly, all you have is a very stressful job! If you want to go to the next level then click on the link below and explode your fitness business.

Committed to your business success

Ric Isaac

P.S. Remember to register for our FREE Webinar on Friday 16th January here.

Hope you’ve had a great holiday.

We certainly did, and now it’s time to get back to
work!

Before they took a few days off last week, Eric and Sean sat
down and recorded several videos to share with you on
how to grow your business in the new year.

Whatever your goals are, I’m guessing they involve some
aspects of:

- Finding more clients, and helping more people improve
their health and fitness through your programs

- Growing the size of your business, income, and bank
account

- Getting the freedom that comes from owning a real
business, and not just a job

However you’ve defined your goals for the year ahead,
we thought we’d help you address…

…’First Things First’.

Without this key component working right in your
business, it’s VERY hard to get ANYTHING moving
forward.

And however it is (or isn’t) working right now, with
just a little ‘tune up’ you can dramatically change
your fortune the next several weeks.

What am I talking about?

Check out the video and find out here.

To your success,

Ric Isaac

P.S. There are 3 more videos coming in this series, and
as you’ll see we’re giving away some very ‘meaty’
content here that you can put to work right now in your
business. Check out the first installment here.