Hi Folks,Well… What can I say? Mega Training ROCKED! The whole weekend was business and life changing, but the highlights undoubtedly were the presentations from our 5 Member of The Year entrants. Their stories of the changes to their businesses, bank balances and lifestyle were truly moving and inspirational. The quality of entries we had for this competition was so high and I congratulate all of the entrants for the successes they have had. Choosing the five was really tough, but as we saw on the Saturday night, they were truly deserving. Congratulations to Dirk Hansen, from Dirk’s Health in Bondi, Sydney for becoming the 2009 Fit For Profit Member of the Year! The Runner Up was Clinton Thomas from Vitality Health & Fitness in Hamilton, Victoria. Well done Clinton!

Joel Scutt from All Sorts Fitness in Brisbane, Laurie and Nicole Maximilian from Betterlife Health and Wellness, Myaree WA, and Bianca Aiono from Exclusive PT in the Glasshouse Mountains in QLD were the other amazing finalists, and they shared some magnificent results and inspired all of us to do more to help people change their lives forever.

Above is a video from Bianca Aiono which encapsulates the changes that all of the finalists had over the last 12 months.

We will be sharing photo’s and video footage over the next few weeks for those of you who missed out.

Having Sean Greeley and Dick Chilton, our partners in the US, come over was really great as everyone could see how passionate and committed they are to helping us be our very best. Their presentations helped everyone to get a crystal clear plan for taking their business to the next level and beyond.

Lynn from Your MWR, Inc. shared her extensive knowledge of web mastery and explained how to dominate the online market in your community. Because she has been a Personal Trainer she showed people the benefits of technology and made it easy to understand.

The feedback we had from the event was so positive that we are already planning our 2010 Mega Training now. Thanks to all of you who attended and helped to make this our best event ever!

I will post again later on this week so keep your eyes open.

Keep Chargin’

Ric Isaac

Andre and I have been on a non-stop work schedule the past few weeks preparing for our MEGA TRAINING event taking place at the end of this month in Melbourne. Read full details on speakers and schedule for Mega Training at:

http://www.FFPMegaTraining.com

This year as part of our Mega Training Event, we’ve launched our first annual “FFP Member of the Year” contest, where our top members send in packages for review. Each shares examples and stories of how much they’re grown and why they should be chosen for the award. Andre and I have the grueling task of sifting through these packages to choose 5 finalists to present LIVE on stage Saturday night at the event.

Our conference attendees will vote and choose the FFP Member of the Year.

And I’ll tell you what, the competition is tough! We’ve received 22 letters of intent to enter. They have until mid-month to submit their packages. Picking 5 finalists, and then a winner is going to be even tougher!

To Your Success,

Ric Isaac

P.S. If you want to have your most explosive year ever, then the answer is plain and simple - register for the FFP LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.FFPMegaTraining.com

The FFP Christmas in July Sale is On!

- 30% off on every Fitness Business product we offer

- Product bundles for up to 40% off retail price

http://www.FFPHolidaySale.com

The big news is everything is on sale…but only until Sunday, 26th July at mignight.

We’re holding this special Christmas In July sale to celebrate our 18 months success in the Australian and New Zealand markets, and to celebrate the financial and personal freedom our Members and Customers are creating using our systems, tools and coaching.

We are very grateful for your loyalty and look forward to continuing to help you attract more clients, sell them more of what they want, keep them longer and manage your business like a real CEO.

So, in honour of our 1 1/2-year anniversary and in honour of you, we have slashed prices by 30% on all our products and by up to 40% on selected bundles, so you can save more…make more…and be more…

…faster than ever before.

If you’ve been waiting for just the right time to invest in one or more of our “Best-In-Class” client-attracting, profit-exploding products for Fitness Professionals…the time is now!!!

Especially when you take advantage of the monthly installment plans that make buying easy.

Join the fun and save big here:

http://www.FFPHolidaySale.com

To your success,

Ric Isaac

P.S. If you’re quick, you can get our best selling system bundes for up to 40% off retail price. AUTO-CLOSER + DEEP-CORE + Platform Selling Toolkit for $2170 and  DUPLICATOR + GOLD-RUSH for $2177! Check it out:

http://www.FFPHolidaySale.com

Every month Fit For Profit and NPE provide all VIP Members with a new marketing campaign or complete system.

Below is the model for pretty much everything you need to implement your own Body Challenge Contest.

It’s killer. The proof from NPE’s VIP Members…

“I currently have over 160 people enrolled in my body challenge and I still have 2 weeks before the kick off.  This campaign is a SERIOUS lead generator, and potential revenue monster.  I do intend on doing a boot camp format for these participants, but still a little overwhelmed on how to accommodate what will probably be 250+ participants (it hits front cover of local paper today!)”

We also just got word from another VIP Member in the Northeast that his body challenge launch generated 130 leads in a few weeks.

Other VIP Members are just getting their launches underway, so we’ll have lots more to report on this soon.

A body challenge contest is hardly a new concept. And that’s one of the reasons why we decided to create a system around it. It’s already proven. People want it. It resonates.

And if you sit down and do the work, you can probably create one yourself (if you haven’t already). It’s not rocket science.  It’s just work. Thoughtful work.

Here’s a list of some of the stuff you’ll need:

- A complete strategic system (the overall plan and how all the tactics and tools integrate)
- A great name for your challenge
- The offer (what do they get?)
- A website or landing page with compelling offer copy
- House list promotional tools
- Auto responder emails to keep your leads excited and to deliver pertinent details
- A promotional flyer/Free standing insert
- PR tools (like press release and PR “pitch” with strong hook)
- Mechanisms for making this go “viral”
- A fulfillment model (how will you deliver what they get?)

Those are the components we provide to our VIP Members. Just about everything’s done for them. It’s plug and play. Their job is to implement. The one thing we didn’t completely flesh out for them is the in-person fulfillment model. We provided a basic structure, but it’s up to them to fulfill according to what best suits their particular business.

Another piece that can make your challenge contest really strong (and also eliminate a great deal of the in-person fulfillment), is to provide a fitness and nutrition fulfillment system the challenge participants use on their own.

This way 80% of the fulfillment is done by the participant. You basically manage the project and are an expert resource who coaches and guides them in weekly group sessions.

We give our VIPs this tool. It’s an entire 12-week body transformation system (in e-book format) that is provided to each challenge participant.

We don’t leave out anything important. We cover all the bases, providing a complete system.

But there’s always some minor obstacles to figure out as you go along (as you can see from the VIP Member’s comments above about how to accommodate what could be 250+ people).

But that’s not really a bad “problem” to have, is it?

Kinda cool when you get 250+ people chomping at the bit to work with you.

Especially when it costs you next to nothing to generate all those leads.

This has all the makings of being a major home run. As you can see, the system is already rock solid - and we’ll fine tune it even more as we move forward.

And the timing couldn’t be better for rolling out a challenge right now. Keep that weight off during Winter.

One of our Gold Members, Jo Butler, recently began her “Greatest Loser Challenge” and had a fantastic response. Check our the advertorial she ran in our Member Tools Forum.

If you want to do it on your own, you’ve got a good little model above that you can follow.  Or if you’d prefer to have our complete system, then stay tuned and I’ll let you know how to get it later this week.

That’s all for now,

Ric

P.S. If you’d like a free business diagnostic (i.e. help with your marketing, management or sales), visit:

http://www.fitnessmarketingaustralia.com/consultation-request.html

Hi Folks,

I had a very frustrating experience on the long weekend and it made me think of the Fitness Businesses that might be making the same mistake.

I was driving with my fiancé’ (after 7 years we think we are ready), and our beautiful ‘Goldie’ Pickles, to a campsite in the hills surrounding Perth. We chose this place because it is close to a river and we thought we might need a dip because it was forecast to be 40 degrees! We had a very nice 50 minute drive before we reached the turnoff to the campsite. Pickles was frothing at the mouth because she could smell the bush (animals) and was excited to get out there amongst it.

In W.A it is a real challenge to camp with a dog as most caravan parks don’t allow them or they have to be tied up all the time and the campsites are often in National Parks so they are ‘no go’ zones for pets. That’s why we had specifically chosen Gooralong Campsite because it is dog friendly.

This is where it got ugly? As we pulled in to the turnoff, there was a solid steel boom gate across the track… Locked! We had a crack at opening it without success, so we headed back to the town of Jarrahdale to find out what was going on. The simple, short reply was that “it’s closed”. That’s it. We ended up, after checking out some other skanky campsites, going home feeling frustrated and ripped off.

Now here is my point:

How many of us as Fitness Businesses are available for our Potential Clients (prospects) when ‘they’ want to contact us, or even better, use our services? I know from my experience that a lot of us don’t have systems in place to capture the contact details of say a ‘walk in’ or someone who has gone to the website, couldn’t find what they wanted in the first 30 seconds, so went somewhere else. I know when it was just me in the business, I would close for a couple of hours from 12 to 3pm - how many people did I miss talking to etc. because I was closed?

I learn’t a very valuable saying when I was involved with another company, “The Fortune Is In The Follow-Up!” Not a truer word has been spoken, especially in our industry where the personal touch is crucial. When you have effective systems in your fitness business every lead gets followed up quickly and efficiently and you maximise all of your marketing.

Do you have the systems in place to handle every enquiry quickly?

Are you running a real fitness business that can operate without you?

If you want to check out some done-for-you systems and tools, then go to our new web store at

http://www.FFPHolidaySale.com

Look forward to helping you take your business to the next level.

Ric Isaac

P.S Check out the Web store..

http://www.FFPHolidaySale.com

.. for the missing pieces to running a very successful Fitness Business and developing a rock solid asset that is growing everyday/every week.

Good marketing is about not being afraid to “put yourself out there” and my son, Jack, sets a good example. In fact, he’s much more comfortable about being up on stage than I am — just wait until the end when you get a demonstration of that. Alan