Got a great video to share with you today.It was sent in by NPE VIP Member Coach R.B. Berry, from Dare To Be Fit Studio, in California.You may have heard me talk a couple weeks ago about Coach Berry being the KING of social proof.Well, would you like to see how Coach Berry combines social proof marketing with powerful public speaking for a 1-2 fitness marketing punch?

Watch some video of Coach making a presentation live on stage during a community wide seminar and you’ll see how it’s done, using Gold Rush.

There is some GREAT stuff you can model and use in your upcoming New Year’s marketing campaigns here.

Use it!

To your success,
Ric

P.S. With the social proof and public speaking marketing combo, Coach Berry has become a true ‘local celebrity’. And not only is his business extremely successful, but he is loved and respected by all. Coach absolutely ‘makes a difference’ in the lives others, and you’ll see how his audience reacts and responds to that in his presentation.

P.P.S. As everyone gears up for 2009, we’ve had a ton of requests for info-packs on our done-for-you area-exclusive fitness marketing tools. If you haven’t requested yours yet, then email us at:

VIP@fitforprofit.com.au

Hi everyone,

Sean and Eric from NPE have said that of all the members, clients, and customers they’ve ever had… this guy ‘gets it’ more than anybody else.

And not only goes he ‘get it’, but he does it…

…and a LOT of it!

What am I talking about?

I’m talking about using the power of SOCIAL PROOF in all your marketing.

Coach RB Berry, owner of Dare To Be Fit, in Oceanside California has been an NPE member since the very beginning.

NOBODY does a better job of using social proof in their marketing than Coach Berry. Coach consistently sends in samples of postcards, ads, videos, events, and more where he ’showcases’ the results his clients are getting and leverages them to grow his business. If you are lucky enough to be an a FFP Gold Plus Member, you can access these on our Member Tools Forum!

And the results his clients get are VERY impressive.

When you showcase client success stories and results like these, you can do just about everything else WRONG in your marketing… and STILL bring new clients by the dozens.

During NPE’s Member of The Year contest finals in Boston, Coach put on one hell of a show sharing with everyone how he’s built his business by showcasing  social proof… and speaking to large groups all over his community.

During his presentation Coach also shared some numbers on both new clients and revenue he’s been able to bring into his studio from his public speaking events, and if I shared them with you in this e-mail you probably wouldn’t believe me.
Check out the video of his presentation and get some tips on how you can do the same above.

If you want to learn more about the system Coach Berry has been using to pack the house for multiple community wide seminars, and tips on how to maximise conversion of all attendees to hungry and eager prospects ready to do business with YOU then join us on Friday’s FREE Gold Rush Seminar, this Friday 21st November at 12:30pm EST (Syd/Mel). Last chance to register at:

http://www.fitnessgoldrush.com

After having used this program last Summer in my own fitness studio, generating a revenue of over $40k from the one event, I’ll tell you that there is no greater opportunity to capitalise on the New Year’s fitness rush then by running the GOLD RUSH health & fitness seminar marketing system.

Last year NPE also had clients generating thousands from their events. What’s even more impressive than the number of new clients they were able to generate, and the revenue they were able to bring in, is the PERSONAL GROWTH they achieved by being pushed outside their ‘comfort zone’.

You know not enough people address this, and you won’t find it talked about in any big marketing “get ‘rich’ tomorrow” circles, but the truth is that massive growth in your business is ALWAYS reflective of the personal growth you make.

If you’ve watched any of the videos we’ve shared over the past couple weeks from NPE’s Member of the Year contest finalists, you heard it mentioned throughout every single presentation that was made.

Taking steps, outside your comfort zone, and putting yourself into a group, program, and environment where you will be PUSHED and held ACCOUNTABLE for your actions is how you make success happen.

And when you make a commitment and investment in your growth like that, watch out because the results will be impressive to say the least.

You see it all the time with your fitness clients.

We see it all the time with our business clients.

It’s the FORUMLA that works.

SYSTEMS + TOOLS + COACHING = SUCCESS

Always has. Always will.

Andre and I would love to help you start off 2009 with a big bang, and we invite you to join us (and all the other top fitness professionals we work with) in joining this years GOLD RUSH class. Sign up for our webinar for more information at:

http://www.fitnessgoldrush.com

To your success,
Ric

 

Hi everyone,

Got a great story to share with you today.

It’s from a studio owner who has been with NPE for about a year now.

She’s come a LONG way in a VERY short period of time, and she presented on stage for the Member of the Year contest in Boston.

Her name is Shana Ross and she owns Shana Ross Fitness in Houston.

Shana has achieved quite a bit of business success since opening her new studio.

In fact, she has 81 clients on the books and has brought in a little over $225K in just 12 months.

But more than that, she’s CHANGING LIVES.

And isn’t that why we all got into this business in the first place?

As Shana said in her presentation, “There is nothing better than at the end of the day, having someone come into your office and say ‘you’ve changed my life’.”

And I couldn’t have said it any better myself.

I invite you to take a few minutes today and watch the video of her presentation.

Have a great week,
Ric

P.S. If you haven’t registered for this week’s FREE Gold Rush webinar, then I invite you to do so now at:

http://www.fitnessgoldrush.com

When you register, you’ll also get your hands on some more great fitness marketing tools you can model, with our Special Report: How to Put Butts on Seats.

Check it out at:

http://www.fitnessgoldrush.com

 

You know everybody who’s ever worked as a fitness coach can relate to key ‘turning points’ you’ve witnessed in client’s lives that led to their health and fitness “breakthrough”. Generally it’s the point where they are fed up enough to say “I’m sick and tired, of being sick and tired” and then seek you out to make a change in their lives… once and for all.

Well that turning point is no different for fitness business owners than it is for their clients.

And today I’ve got a great story (and video) to share with you about NPE Member Mike Stare’s “turning point”.

As Mike shared his presentation for the Member of the Year Contest finals in Boston, Mike’s “turning point” was in October 2007 when his wife dropped by his office unexpectedly to let him know she was pregnant again with their second child.

Instead of being happy and excited, as Mike says he was “scared and worried about his damn business”.

He was working 60+ hrs/week, seeing clients 60% of his time, the other 40% seeing patients, and wasn’t spending any time working ON the business.

He was “a one man show”.

And not only was he stuck IN the business with his time, but he was stuck in a prison with the growth of his income.

He was collecting cash fees for each session when scheduling his clients next session, had no CC merchant account or EFT income, and his business was “stuck” at a meager $4-8K/month in revenue.

Mike made the comment that when first heard another NPE member talk about their businesses, and all the success they were having, he felt like a real loser.

But he wanted to make a change so he became a “Gold Member”… and as he says “quickly upgraded to Gold Plus, so I didn’t have to be a Gold member”.

Mike then went through our GOLD RUSH program, then next our DUPLICATOR Fitness Business Management program… and things really started to turn around.

He hired a part time admin assistant and a trainer.

Then soon a full time admin and another trainer.

He turned his Outlook contact list into a real database system with our ACT Database Management training program.

He raised his rates, committed to sending out a regular newsletter, and started implementing lead generation external marketing systems.

Put together several Strategic Alliances, and things started to really grow.

And right now he’s going through our DEEP CORE Fitness Marketing System program to crank that up even more.

Mike’s business (and his life) have completely changed.

His new schedule is training clients 10hrs/week, treating patients 10hrs/week, and 20hrs/week spent working ON the business.

His revenue is steady at $12-$14K/month and rising.

He’s DOUBLED the size of his database with over 700 contacts.

He has 3 trainers working for him, along with his full-time admin assistant.

He’s diversified his services to offer small group training in addition to private training.

He’s happy, built a solid foundation to build upon, and know’s exactly where he’s going.

It’s truly an amazing story.

To your success,

Ric

PS. What originally kicked everything off for Mike was becoming an NPE Member and joining a GOLD RUSH class last year (just 12 months ago). If you don’t know what the GOLD RUSH is all about, then I invite you to download a great report on Fitness Seminar Marketing and register for the Public Speaking Profits webinar we’re hosting on Friday 21st November, 2:30pm EST (Syd/Mel) at:

http://www.FitnessGoldRush.com

 

Here’s what Fitness Business Success Looks Like. Their names are Mike Stare, Shana Ross, Coach RB Berry, Shannon Willits and Conor Kelly. They’re the five finalists who competed for NPE’s Member of the Year at last month’s Mega Training Workshop in the US. You’ll see them telling their stories from the stage, in front of what is probably the largest live audience any of them have spoken to.

Today I’m pleased to share with you the first of 5 killer videos NPE has provided.Conor Kelly, from Toronto, ON, Canada, was first up on stage in front of the big crowd. And he represented himself, and the Canadian flag in a BIG way, as you’ll watch.

Here are the programs Conor has participated in here over the last year:

GOLD RUSH™ Fitness Seminar Marketing System

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

GOLD PLUS Membership Program

Conor also owns 2 info-products from our up-coming web store:

Cash Flow Surge System & Physicians Referral System

And he’s in NPE’s DEEP CORE™ Fitness Marketing System current coaching course, has pre-registered for GOLD RUSH™ 2009 course, and he’s applied for all 3 of NPE’s NEW VIP AREA-EXCLUSIVE Programs.

Congratulations NPE and Conor on a fantastic year… and we know you’ve got an even BIGGER 2009 ahead!

Ric