NPE’s Member Of The Year Contest - Part 3
Wednesday, November 12th, 2008
You know everybody who’s ever worked as a fitness coach can relate to key ‘turning points’ you’ve witnessed in client’s lives that led to their health and fitness “breakthrough”. Generally it’s the point where they are fed up enough to say “I’m sick and tired, of being sick and tired” and then seek you out to make a change in their lives… once and for all.
Well that turning point is no different for fitness business owners than it is for their clients.
And today I’ve got a great story (and video) to share with you about NPE Member Mike Stare’s “turning point”.
As Mike shared his presentation for the Member of the Year Contest finals in Boston, Mike’s “turning point” was in October 2007 when his wife dropped by his office unexpectedly to let him know she was pregnant again with their second child.
Instead of being happy and excited, as Mike says he was “scared and worried about his damn business”.
He was working 60+ hrs/week, seeing clients 60% of his time, the other 40% seeing patients, and wasn’t spending any time working ON the business.
He was “a one man show”.
And not only was he stuck IN the business with his time, but he was stuck in a prison with the growth of his income.
He was collecting cash fees for each session when scheduling his clients next session, had no CC merchant account or EFT income, and his business was “stuck” at a meager $4-8K/month in revenue.
Mike made the comment that when first heard another NPE member talk about their businesses, and all the success they were having, he felt like a real loser.
But he wanted to make a change so he became a “Gold Member”… and as he says “quickly upgraded to Gold Plus, so I didn’t have to be a Gold member”. 
Mike then went through our GOLD RUSH program, then next our DUPLICATOR Fitness Business Management program… and things really started to turn around.
He hired a part time admin assistant and a trainer.
Then soon a full time admin and another trainer.
He turned his Outlook contact list into a real database system with our ACT Database Management training program.
He raised his rates, committed to sending out a regular newsletter, and started implementing lead generation external marketing systems.
Put together several Strategic Alliances, and things started to really grow.
And right now he’s going through our DEEP CORE Fitness Marketing System program to crank that up even more.
Mike’s business (and his life) have completely changed.
His new schedule is training clients 10hrs/week, treating patients 10hrs/week, and 20hrs/week spent working ON the business.
His revenue is steady at $12-$14K/month and rising.
He’s DOUBLED the size of his database with over 700 contacts.
He has 3 trainers working for him, along with his full-time admin assistant.
He’s diversified his services to offer small group training in addition to private training.
He’s happy, built a solid foundation to build upon, and know’s exactly where he’s going.
It’s truly an amazing story.
To your success,
Ric
PS. What originally kicked everything off for Mike was becoming an NPE Member and joining a GOLD RUSH class last year (just 12 months ago). If you don’t know what the GOLD RUSH is all about, then I invite you to download a great report on Fitness Seminar Marketing and register for the Public Speaking Profits webinar we’re hosting on Friday 21st November, 2:30pm EST (Syd/Mel) at:
http://www.FitnessGoldRush.com