Well Hi Folks,

Have any of you had a dream.. a vision of how your life would be when you entered to the fitness industry?

I know I had and after 8 years, five in my own business, I was starting to think that maybe that dream was impossible. Well, imagine turning up for work for 20 years wondering when things were going to change and you would finally get your life back and have the success you desired!

Let me introduce to you Dirk Hansen, from Dirks Health in Bondi, Sydney. Dirk is a passionate trainer who really knows his stuff, hence he developed a good clientele of people who loved his service and the results he got but you know what? He didn’t have the business tools and techniques to really have a valuable asset and instead had a 70 hour a week JOB.

But I tell ya when Dirk got his hands on the Red Bible, Maximum Response Fitness Marketing, and then our Auto Closer Personal Training Sales System he hit the ground running so fast everyone around him have yet to catch up. Dirk knows a good thing when he see’s it and I remember the conversation we had on the phone very well….”Well Dirk” I said “We have many different levels of coaching and ….” He quickly interrupted me with “Just tell my what the best level is, and how I sign up!” .

So Dirk Leap frogged our Gold Plus level of Membership and went straight from Gold Membership into out VIP program within 2 months of coming onboard with the Red Bible! Since then his results have been nothing but REMARKABLE! Here was a man passionate about what he was doing who couldn’t find a way to leverage himself from doing 70 hours per week and having no time, or energy, for his family. He needed to clone himself and delegate tasks to the right people so he invested in Duplicator and hired an admin person straight away by using the done for you Ad’s and tools in this awesome program.

Since December 2008 to August 2009 Dirk Hansen has had the most amazing growth in his business. After 20 years of hard work he finally found the tools, strategies and skills he needed to have a massive explosion in his business, and folks when you see these numbers you will be shocked! If you want to have the business and the lifestyle of your dreams watch how this man has achieved that.

Congratulations Dirk you are a brilliant trainer, business man and a role model for us all!

Cheers,

Ric

Well Hi Folks,

I am very excited to be sharing this next video with you. If you need a shot of Inspiration then you will get it watching this.

Clinton Thomas from Vitality Health and Fitness in Hamilton, Victoria has certainly had a rollercoaster ride in his fitness career to say the least. Right from the start he had a vision of what he wanted to do but could not quite get there. His hours got longer, the stress got worse, and he was still not making any money.

Enter the Red Bible, Maximum Response Fitness Marketing, and suddenly he could see a light. Now Clinton is an action taker and as soon as got his hands on all of the strategies he started to implement like crazy. He is a smart guy because his next investment was in a sales system that could take him to the level of income he wanted and to be able to help more people…. the Auto Closer Sales System!

He also wanted more coaching and our support so he upgraded to our Gold Plus membership and started getting the template campaigns and the coaching he desired.

But Clinton didn’t stop there he had a BIG VISION and wanted to shout out to everyone in his community about how he and his staff could help them with their health and fitness goals. This is where Gold Rush came in and again he sank his teeth into this program and kept his eyes firmly fastened on the goal. He is a very determined man so even though some of those around him were concerned, his vision was crystal clear and he did achieve some remarkable results.

When the clients rock in you have to have systems for managing them and still providing awesome service and this was an area where improvements could be made. Clinton makes smart decision when they need to be made so once again he invested in the future and got involved in our Deep Core program and…. well you will hear the rest of the story.

Listen to the emotion behind this proud family mans commitment to his business and his life. You really are a true inspiration Clinton and we are so proud of you and your achievements.

After our event, Clinton became our newest VIP Member.

Want to learn how it’s done?

Cheers,

Ric

Hi folks,

Have we got a treat for you here!

Bianca Aiono from Exclusive PT in the Glasshouse Mountains Q.L.D, is another of our Finalists in the Fit For Profit Member of the Year contest and she really is a force to be reckoned with.
Bianca attended one of our seminars in Brisbane last year and was a little skeptical to say the least. Credit to her though, she took a leap of faith and invested in our Maximum Response Fitness Marketing pack and was blown away by how much great information was in there.

The trust was there so even though Bianca had been trained in ‘sales’ before she knew she needed something industry specific so she bought our Auto Closer Personal Training Sales System and that’s when everything exploded! As you will see in this video her sales figures and client numbers in her outdoor training business went ballistic, we are talking SERIOUS numbers.

Quickly she wanted more, so at the start of this year into our top level of membership, VIP Fitness Marketing. Since then Bianca has used the ‘done for you’ tools and attended all of the coaching and training calls and just 12 months after meeting us now has the life of her dreams.

As you will see it wasn’t all smooth sailing and there were times when it would have been easier to give in but true to her word Bianca stuck to it and listened to our advice got our ‘Duplicator System’ on how to Find, Hire, Train and Manage staff and with 6 great staff members and a clear plan for the future you will be hearing more from this human dynamo.

Make sure you watch this right through as there are some gems Bianca shares towards the end that you don’t want to miss out on. If you want some inspiration in your fitness business then this video is a must see.

Keep Chargin’

Ric

Hi everyone,

Laurie Maximilian from Betterlife Health and Wellness in Myaree, WA was our second Member of the Year Finalist. In just 18 months with his new PT Studio, and under Fit For Profit’s guidance, has achieved some AMAZING results!

You’ll see how Laurie and his wife Nicole went from spending years working for an employer who never really had their interests at heart, to fulfilling their dream of helping the local community, and achieving the kind of success that many people in the industry only dream of. As with Joel’s story, Auto-Closer changed everything for Laurie and Nicole. After coming second in our Auto-Closer contest, Laurie upgraded to Gold Plus, then needed to get Duplicator as his sales exploded and he urgently required staff. He joined our first Australian Gold Rush class in 2008 and earlier this year joined our VIP program and implemented Deep Core in his business.

Laurie will show you how his $8.5K investment in FFP’s coaching has translated into over $400K turnover for the business. If you’re on your way to launching your own fitness business, or if you’re just starting out in the industry, this video is a must-watch.

Keep an eye out for video #3 of Bianca Aiono. We will post this very shortly.

To Your Success,

Andre

PS:  We are starting our Fast Start Classes for I-AM RAINMAKER next week. If you would like to come on board with this awesome marketing machine, then click here.

Hi Folks,

What an amazing time we all had at our Mega Training event two weekends ago.

People were blown away by our Member of the Year finalist so we thought we would share them with you. The first to present was Joel Scutt from All Sorts Fitness in New Farm, Brisbane. What an incredible ‘Rags to Riches’ story he is and although he was very nervous you can see how the last 12 months have completely changed his business, his income and his life. Well done Joel!

We will be sending out all five of the Finalists in the order they presented so look out for Laurie Maximilian’s presentation next. This has really raised the bar for all of us to see what can be done when we have the right attitude, a burning desire and the right tools and coaching.Have fun,

Ric Isaac

Every month Fit For Profit and NPE provide all VIP Members with a new marketing campaign or complete system.

Below is the model for pretty much everything you need to implement your own Body Challenge Contest.

It’s killer. The proof from NPE’s VIP Members…

“I currently have over 160 people enrolled in my body challenge and I still have 2 weeks before the kick off.  This campaign is a SERIOUS lead generator, and potential revenue monster.  I do intend on doing a boot camp format for these participants, but still a little overwhelmed on how to accommodate what will probably be 250+ participants (it hits front cover of local paper today!)”

We also just got word from another VIP Member in the Northeast that his body challenge launch generated 130 leads in a few weeks.

Other VIP Members are just getting their launches underway, so we’ll have lots more to report on this soon.

A body challenge contest is hardly a new concept. And that’s one of the reasons why we decided to create a system around it. It’s already proven. People want it. It resonates.

And if you sit down and do the work, you can probably create one yourself (if you haven’t already). It’s not rocket science.  It’s just work. Thoughtful work.

Here’s a list of some of the stuff you’ll need:

- A complete strategic system (the overall plan and how all the tactics and tools integrate)
- A great name for your challenge
- The offer (what do they get?)
- A website or landing page with compelling offer copy
- House list promotional tools
- Auto responder emails to keep your leads excited and to deliver pertinent details
- A promotional flyer/Free standing insert
- PR tools (like press release and PR “pitch” with strong hook)
- Mechanisms for making this go “viral”
- A fulfillment model (how will you deliver what they get?)

Those are the components we provide to our VIP Members. Just about everything’s done for them. It’s plug and play. Their job is to implement. The one thing we didn’t completely flesh out for them is the in-person fulfillment model. We provided a basic structure, but it’s up to them to fulfill according to what best suits their particular business.

Another piece that can make your challenge contest really strong (and also eliminate a great deal of the in-person fulfillment), is to provide a fitness and nutrition fulfillment system the challenge participants use on their own.

This way 80% of the fulfillment is done by the participant. You basically manage the project and are an expert resource who coaches and guides them in weekly group sessions.

We give our VIPs this tool. It’s an entire 12-week body transformation system (in e-book format) that is provided to each challenge participant.

We don’t leave out anything important. We cover all the bases, providing a complete system.

But there’s always some minor obstacles to figure out as you go along (as you can see from the VIP Member’s comments above about how to accommodate what could be 250+ people).

But that’s not really a bad “problem” to have, is it?

Kinda cool when you get 250+ people chomping at the bit to work with you.

Especially when it costs you next to nothing to generate all those leads.

This has all the makings of being a major home run. As you can see, the system is already rock solid - and we’ll fine tune it even more as we move forward.

And the timing couldn’t be better for rolling out a challenge right now. Keep that weight off during Winter.

One of our Gold Members, Jo Butler, recently began her “Greatest Loser Challenge” and had a fantastic response. Check our the advertorial she ran in our Member Tools Forum.

If you want to do it on your own, you’ve got a good little model above that you can follow.  Or if you’d prefer to have our complete system, then stay tuned and I’ll let you know how to get it later this week.

That’s all for now,

Ric

P.S. If you’d like a free business diagnostic (i.e. help with your marketing, management or sales), visit:

http://www.fitnessmarketingaustralia.com/consultation-request.html

Got a great video to share with you today.It was sent in by NPE VIP Member Coach R.B. Berry, from Dare To Be Fit Studio, in California.You may have heard me talk a couple weeks ago about Coach Berry being the KING of social proof.Well, would you like to see how Coach Berry combines social proof marketing with powerful public speaking for a 1-2 fitness marketing punch?

Watch some video of Coach making a presentation live on stage during a community wide seminar and you’ll see how it’s done, using Gold Rush.

There is some GREAT stuff you can model and use in your upcoming New Year’s marketing campaigns here.

Use it!

To your success,
Ric

P.S. With the social proof and public speaking marketing combo, Coach Berry has become a true ‘local celebrity’. And not only is his business extremely successful, but he is loved and respected by all. Coach absolutely ‘makes a difference’ in the lives others, and you’ll see how his audience reacts and responds to that in his presentation.

P.P.S. As everyone gears up for 2009, we’ve had a ton of requests for info-packs on our done-for-you area-exclusive fitness marketing tools. If you haven’t requested yours yet, then email us at:

VIP@fitforprofit.com.au