Well Hi Folks,

Have any of you had a dream.. a vision of how your life would be when you entered to the fitness industry?

I know I had and after 8 years, five in my own business, I was starting to think that maybe that dream was impossible. Well, imagine turning up for work for 20 years wondering when things were going to change and you would finally get your life back and have the success you desired!

Let me introduce to you Dirk Hansen, from Dirks Health in Bondi, Sydney. Dirk is a passionate trainer who really knows his stuff, hence he developed a good clientele of people who loved his service and the results he got but you know what? He didn’t have the business tools and techniques to really have a valuable asset and instead had a 70 hour a week JOB.

But I tell ya when Dirk got his hands on the Red Bible, Maximum Response Fitness Marketing, and then our Auto Closer Personal Training Sales System he hit the ground running so fast everyone around him have yet to catch up. Dirk knows a good thing when he see’s it and I remember the conversation we had on the phone very well….”Well Dirk” I said “We have many different levels of coaching and ….” He quickly interrupted me with “Just tell my what the best level is, and how I sign up!” .

So Dirk Leap frogged our Gold Plus level of Membership and went straight from Gold Membership into out VIP program within 2 months of coming onboard with the Red Bible! Since then his results have been nothing but REMARKABLE! Here was a man passionate about what he was doing who couldn’t find a way to leverage himself from doing 70 hours per week and having no time, or energy, for his family. He needed to clone himself and delegate tasks to the right people so he invested in Duplicator and hired an admin person straight away by using the done for you Ad’s and tools in this awesome program.

Since December 2008 to August 2009 Dirk Hansen has had the most amazing growth in his business. After 20 years of hard work he finally found the tools, strategies and skills he needed to have a massive explosion in his business, and folks when you see these numbers you will be shocked! If you want to have the business and the lifestyle of your dreams watch how this man has achieved that.

Congratulations Dirk you are a brilliant trainer, business man and a role model for us all!

Cheers,

Ric

Well Hi Folks,

I am very excited to be sharing this next video with you. If you need a shot of Inspiration then you will get it watching this.

Clinton Thomas from Vitality Health and Fitness in Hamilton, Victoria has certainly had a rollercoaster ride in his fitness career to say the least. Right from the start he had a vision of what he wanted to do but could not quite get there. His hours got longer, the stress got worse, and he was still not making any money.

Enter the Red Bible, Maximum Response Fitness Marketing, and suddenly he could see a light. Now Clinton is an action taker and as soon as got his hands on all of the strategies he started to implement like crazy. He is a smart guy because his next investment was in a sales system that could take him to the level of income he wanted and to be able to help more people…. the Auto Closer Sales System!

He also wanted more coaching and our support so he upgraded to our Gold Plus membership and started getting the template campaigns and the coaching he desired.

But Clinton didn’t stop there he had a BIG VISION and wanted to shout out to everyone in his community about how he and his staff could help them with their health and fitness goals. This is where Gold Rush came in and again he sank his teeth into this program and kept his eyes firmly fastened on the goal. He is a very determined man so even though some of those around him were concerned, his vision was crystal clear and he did achieve some remarkable results.

When the clients rock in you have to have systems for managing them and still providing awesome service and this was an area where improvements could be made. Clinton makes smart decision when they need to be made so once again he invested in the future and got involved in our Deep Core program and…. well you will hear the rest of the story.

Listen to the emotion behind this proud family mans commitment to his business and his life. You really are a true inspiration Clinton and we are so proud of you and your achievements.

After our event, Clinton became our newest VIP Member.

Want to learn how it’s done?

Cheers,

Ric

Hi folks,

Have we got a treat for you here!

Bianca Aiono from Exclusive PT in the Glasshouse Mountains Q.L.D, is another of our Finalists in the Fit For Profit Member of the Year contest and she really is a force to be reckoned with.
Bianca attended one of our seminars in Brisbane last year and was a little skeptical to say the least. Credit to her though, she took a leap of faith and invested in our Maximum Response Fitness Marketing pack and was blown away by how much great information was in there.

The trust was there so even though Bianca had been trained in ‘sales’ before she knew she needed something industry specific so she bought our Auto Closer Personal Training Sales System and that’s when everything exploded! As you will see in this video her sales figures and client numbers in her outdoor training business went ballistic, we are talking SERIOUS numbers.

Quickly she wanted more, so at the start of this year into our top level of membership, VIP Fitness Marketing. Since then Bianca has used the ‘done for you’ tools and attended all of the coaching and training calls and just 12 months after meeting us now has the life of her dreams.

As you will see it wasn’t all smooth sailing and there were times when it would have been easier to give in but true to her word Bianca stuck to it and listened to our advice got our ‘Duplicator System’ on how to Find, Hire, Train and Manage staff and with 6 great staff members and a clear plan for the future you will be hearing more from this human dynamo.

Make sure you watch this right through as there are some gems Bianca shares towards the end that you don’t want to miss out on. If you want some inspiration in your fitness business then this video is a must see.

Keep Chargin’

Ric

Hi everyone,

Laurie Maximilian from Betterlife Health and Wellness in Myaree, WA was our second Member of the Year Finalist. In just 18 months with his new PT Studio, and under Fit For Profit’s guidance, has achieved some AMAZING results!

You’ll see how Laurie and his wife Nicole went from spending years working for an employer who never really had their interests at heart, to fulfilling their dream of helping the local community, and achieving the kind of success that many people in the industry only dream of. As with Joel’s story, Auto-Closer changed everything for Laurie and Nicole. After coming second in our Auto-Closer contest, Laurie upgraded to Gold Plus, then needed to get Duplicator as his sales exploded and he urgently required staff. He joined our first Australian Gold Rush class in 2008 and earlier this year joined our VIP program and implemented Deep Core in his business.

Laurie will show you how his $8.5K investment in FFP’s coaching has translated into over $400K turnover for the business. If you’re on your way to launching your own fitness business, or if you’re just starting out in the industry, this video is a must-watch.

Keep an eye out for video #3 of Bianca Aiono. We will post this very shortly.

To Your Success,

Andre

PS:  We are starting our Fast Start Classes for I-AM RAINMAKER next week. If you would like to come on board with this awesome marketing machine, then click here.

Hi Folks,

What an amazing time we all had at our Mega Training event two weekends ago.

People were blown away by our Member of the Year finalist so we thought we would share them with you. The first to present was Joel Scutt from All Sorts Fitness in New Farm, Brisbane. What an incredible ‘Rags to Riches’ story he is and although he was very nervous you can see how the last 12 months have completely changed his business, his income and his life. Well done Joel!

We will be sending out all five of the Finalists in the order they presented so look out for Laurie Maximilian’s presentation next. This has really raised the bar for all of us to see what can be done when we have the right attitude, a burning desire and the right tools and coaching.Have fun,

Ric Isaac

Imagine for a moment what you really want your fitness business do for your personal life…

I’m sure you’ve thought this through a thousand times before but there’s no harm in going there again, even if it’s just in your mind:

* You want to ENJOY work - Which I’m sure you already do up to a point, helping others regain and maintain good health is rewarding; but I’m betting you still suffer from “job stress” a lot more than you’d like.

* You want more MONEY - There’s nothing wrong or greedy about wanting to make a lot of money, or at least up to a point where you are comfortable and don’t have worry about spending. In most cases, money does buy you a better life and it’s naive to think otherwise.

* You want more FREEDOM - Time is the one thing you can never get back, and so wouldn’t it be nice to have a little more independence from your job? Of course you still need to work as you build a successful business, but as you grow you can hire people to do the grunt work for you, allowing you to work less.

You know what you want out of life… But do you know how you’re going to finally achieve your success, and when?

If you’re like most fitness business owners then probably not, and I’m guessing that as the months go by, you continue to doubt your chances at success - once you were 100% positive of success, now you’re maybe not so sure…

…Well, what if I could offer you all of the above - more enjoyment, money and freedom out of your personal and professional life - and in just 3 years or less?

Would you take that, having to wait a maximum of 3 years to finally achieve the success you’ve always dreamt of?

And each year up to that, will be your best year ever, and you will actually see your dreams materialize into REALITY before your very eyes…

…Could you spend 3 years working towards that?

If you could, then you should be attending the FFP LIVE Mega Training Workshop this weekend in Melbourne, because when you do I am going to hand you a blueprint, that if you follow to the tee, will guarantee your business will do $1,000,000 in 3 years or less no matter what stage you are at right now.

Sound too good to be true? Go to the website below for more details and let me prove to you that I’m serious:

http://www.FFPMegaTraining.com

If you think 3 years is a long time to wait, just wait until 3 years from now when you look back at this opportunity and wish you would have taken it…

http://www.FFPMegaTraining.com

To Your Success,

Ric Isaac

Andre and I have been on a non-stop work schedule the past few weeks preparing for our MEGA TRAINING event taking place at the end of this month in Melbourne. Read full details on speakers and schedule for Mega Training at:

http://www.FFPMegaTraining.com

This year as part of our Mega Training Event, we’ve launched our first annual “FFP Member of the Year” contest, where our top members send in packages for review. Each shares examples and stories of how much they’re grown and why they should be chosen for the award. Andre and I have the grueling task of sifting through these packages to choose 5 finalists to present LIVE on stage Saturday night at the event.

Our conference attendees will vote and choose the FFP Member of the Year.

And I’ll tell you what, the competition is tough! We’ve received 22 letters of intent to enter. They have until mid-month to submit their packages. Picking 5 finalists, and then a winner is going to be even tougher!

To Your Success,

Ric Isaac

P.S. If you want to have your most explosive year ever, then the answer is plain and simple - register for the FFP LIVE Mega Training Workshop today, and claim your seat for the biggest and best fitness marketing event of the year.

Read all details and register now at:

http://www.FFPMegaTraining.com

Hi Folks,

I don’t know about you but there have been times in my professional development when I have made a decision which became a business changing event for me. I remember going to my first Copy Writing seminar scared that I was going to waste my money and leave their disappointed, as it turned out it was one of the best things I ever did for my business, not only in the content but in the networking and business relationships I developed.

This is the opportunity YOU have with our Mega Training Workshop Weekend at the Rydges Hotel in Melbourne on the 29th and 30th of August. This WILL be one of those events that you will look back at as a turning point in your professional and business career as we have Sean Greeley and Eric Ruth coming over from the US to speak about how they have helped hundreds of fitness businesses explode their income and, more importantly, helped thousands of people with their health and fitness goals.

Now don’t get me wrong this is not going to be some Ra Ra Hype weekend of fluff and waffle. NO…you will leave this weekend with a clear action plan for YOUR business filled out with the tools and skills you need to really take it to the next level and launch into the summer with a crystal clear vision and focus. This will be hands on folks , the whole weekend will be filled with organizing, planning and implementing the key strategies to make 2009/2010 your best business year ever!

Folks we have released a few more seats and have 23 left for this event and we cannot add anymore in so call us now as I would hate for you to miss out. The food alone will be worth the price and the plans and tools you take away will make you thousands of dollars and enable you to help so many people achieve Health and Happiness.

We’re offering the last few remaining spots for a $99 deposit, and the balance paid the week of the event.  So call us TODAY on 1300 85 20 40 to make sure one is reserved for you.

I will see you there!

Ric

P.S Ring us NOW on 1300 85 20 40 to make sure you don’t miss out. Don’t let this be the day you look back on as a wasted opportunity - BOOK NOW, you will love it!

http://www.FFPMegaTraining.com

Hi Folks,

I have some people in my life who I respect immensely and they all have something in common….they never stop learning!

I know myself that my continuing education is vital for me to go forward both in business and in life. In fact I invest thousands of dollars every year and it is money well spent as my PT business and Fit For Profit keep getting better and better. I am always impressed by people who are open to trying new things and new ways of doing those things especially when it means that more and more people benefit.

That is why I urge you to come along to our FFP Mega Training Conference on the 29th and 30th of August at the Rydges Hotel in Melbourne. We will be sharing the secrets of PT Marketing, Business and Staff Management and giving you the real Fitness Business Blueprint to explode your income and help even more people achieve their health and fitness goals.

You will also be rubbing shoulders with the top fitness trainers in Australia and New Zealand so this really is a must attend event. Here’s the catch…we only have room for 150 and a heap of trainers have booked in already so I would hate for you to miss out. Book in now and I really look forward to seeing you there.

You should have received your special invite in the mail by now, so just fax back your registration form to (08) 9445 8124 or book online at http://www.FFPMegaTraining.com

Hi Folks,

I felt absolutely compelled to share this post from one of our partners in the U.S, Eric Ruth.

Eric is the master when it comes to fitness copy writing and respected around the world as the best.

This post from him sums up my feelings to a tee and this is MUST READING if you are a serious fitness professional.

Read it, read it again and take the message to heart because this could be the most important lesson we all should learn.

Cheers

Ric

P.S. Lots and lots of you are taking us up the new Digital Version of Max-Fit offer for a crazy $97! If you don’t have this package yet, it’s a must-buy for the value it provides. This answers your marketing questions within the huge vault of step-by-step tutorials, case studies and additional tips. Even our Gold Plus and VIPs will benefit. If you haven’t checked it out yet, take a look here: http://www.fitnessmarketingaustralia.com/maxfmn-digital.html

Hey everyone,

You ever watch Bill O’Reilly or Glenn Beck?

Ever listen to Rush Limbaugh?

Ever read Dan Kennedy?

Even if you’re not a fan of these guys or their views, you should pay attention to their methods.

O’Reilly’s got the #1 show on cable news…for the past 100 months straight.

Beck is chasing him in the ratings.

Limbaugh’s the most listened to person on radio… by a huge margin.

Kennedy’s the most revered marketing expert… in the world.

But people either love these guys or hate ‘em.

There’s no middle ground.

Because they are INTENTIONALLY polarising. They’re not trying to be all things to all people. In fact, they’re not trying to be anything but true to who they are.

And that’s magnetic.

One of the biggest problems I see over and over again when doing marketing critiques for fitness professionals, is lack of personality.

Everything is very vanilla - very middle of the road - very boring.

The harder you try to be inclusive and “sensitive” - the softer and less compelling your marketing becomes. If you stand for nothing, you’ll fall for anything.

Remember, you’re not trying to attract “everybody” - because the vast majority of “everybody” either can’t afford your services or don’t value your services. The vast majority would be crappy clients who whine, complain, steal your time and steal your passion.

As you may have experienced in the past, working with a crappy client isn’t worth whatever they’re paying you. That’s, basically, prostitution.

Sean and I both have very strong beliefs and principles. One of our core company values is dedication to delivering results-accountable systems, tools and coaching.

Just like you, we are VERY serious about our value proposition. We don’t want you to feel like you got your money’s worth from our stuff, we want you to feel like your business and life has been forever changed, dramatically improved, revolutionised.

And, as you know, that kind of commitment to excellence is challenging. To some degree, it’s also limiting.

When you actually care about the results your customers get, you can’t cut corners. You really have to go the extra mile. And there’s a cost to that, in time, effort and dinero.

But it’s worth it. It’s absolutely worth it.

Because it’s the right thing to do.

And there’s a LOT to be said for doing the right thing.

So be true to yourself, share your knowledge and expertise with real PASSION. Infuse your marketing with your personality. Let people know, very clearly, exactly where you stand.

As a legitimate fitness professional, there’s no shortage of opportunity for you to do so because there are so many great enemies out there for you to rail against - there’s no shortage of snake oil salesmen and magic bullet peddlers in the fitness and weight loss categories.

If you really want to help people, then have the courage of your convictions. When you’re on the right side of things, you don’t have to worry about negative fall-out.

When you polarise, you magnetise and capitalise.

No magic bullets, just smart fitness marketing,

Eric Ruth