Hi Folks,

I have just got off the phone from an Interview with one of Australia’s best known Tennis Trainers, Marc Seymour, and I am pumped! Marc revealed why he is so passionate about the industry and shared a story about a Family who have come to see him and how he has helped them to change their lives forever. This is why we all do what we do….isn’t it?

Marc has used one of our campaigns to bring in 353 leads, people who have put their hands up and said ‘I want more information on how I can change my life forever’. Having the ability to get ‘your’ message out there is critical if you are to help as many people as possible. The right tools, at the right time, in the right place is the ‘Key’ to you getting your passion and skills utilised by people who need your help. To find out how YOU can do the same go to www.FitnessBusinessProfits.com and register and we will give you a Free Copy of Marc’s revealing interview.

We are coming around the country again to share this information with you plus we are going to show you how to provide Nutritional Services with complete Nutritional Eating Plans and Shopping list and YES YOU can use this with your current qualifications as we will explain on the day. We have had so many people call us to ask if they can still get the Early Bird special because they didn’t read their emails that we have decided to extend the deadline until tomorrow.

Come along and learn how to get your message out there so you can help more people live the life of their dreams. Go to www.FitnessBusinessProfits.com and register now for the Early Bird special, you will be so glad you did.

Cheers

Ric

Hi Folks,

Just wanted to give you the heads up about an article that was just published in UltraFit Magazine that I wrote a couple of weeks ago.

It’s titled the “55 Strategies for Marketing Your Fitness Service” and these are picked from some phenomenally successful campaigns. Now as you know we only use proven and tested campaigns, strategies and tools that guarantee results if you implement them in the right way so don’t miss out on these ‘Gems’..

They include some ‘No Cost’ and ‘Low Cost’  strategies that will help you to not only get more clients but the right types of clients (committed and compliant) who will become walking, talking testimonials for you.

Check out November’s edition of Ultrafit and if you want to hear more then go to www.55MarketinTipsExplained.com to hear me go through all of them in more detail. You can also register for the Webinar on Thursday 12^th of November and you can get all of your questions answered live plus hear about more strategies and how to get these implemented quickly for maximum results.

It’s time to get rockin’ folks

Ric

Hi Folks,

I want to share a story with you and I want you to understand that I am not telling you this to brag just to make a very important point about doing things the ‘right’ way.

Some of you know that I started playing golf in February of this year. I was terrible! I knew I wanted to get better so I enrolled in a group clinic to teach me the basics. After completing 3 clinics I have moved on to getting one on one coaching from the pro, Andrew Humble, which has been so beneficial. Well, to cut a long story short 9 months later on Saturday I won the competition at my local club, Fremantle.

The reason why I have got so much better so quickly is entirely due to getting the right coaching from the start and not developing those ‘bad habits’ that affect so many people’s games. I still have a long way to go and I am positive my improvement will continue to be as rapid because I am getting the right advice and training tools at the right time.

This same reasoning applies to us in our fitness businesses. I know you are a great trainer and have all the skills you need to help people achieve their health and fitness goals. What you might not have is the tools, strategies and systems to get better qualified more committed clients who can and will afford your top level of training.

My point here is no matter what we do if we invest the time and money to learn and be coached by an expert then we will have almost instant success, just like my golf game. If we fumble and stumble along thinking that we can just ‘figure it out’ by ourselves then the cost, emotional and financial, can become overwhelming.

A great mentor of mine, Mal Emery, once told me to “Pay Once, Cry Once” and then benefit from that investment forever. I suggest you do the same in any areas that you see as a weakness in your fitness business.

To Your Success,

Ric Isaac

P.S. For those of you who would like to attend our latest workshop in Melbourne on the 8th of October, go to www.ProfitableFitnessCareers.com or call 1300 484 006 and book your seat NOW as there is strictly limited seats. See you there!

Hi Folks,

There are a small number of tickets still available for our Mega Training Conference next weekend. We have over 100 fitness professionals from all over the country at The Rydges, Melbourne on 29th and 30th August for our “Million Dollar Fitness Business Blueprint” Workshop. Reserve your seat at this exclusive event by calling our office on 1300 85 20 40 or visiting:

http://www.FFPMegaTraining.com

Are you still asking yourself the question “Should I attend? Is it going to be relevant to MY business?”

Well, the answer is YES! Let me also give you FIVE of the very best reasons why! These are the Member of the Year finalists who will be presenting their stories on Saturday night. You will hear them explain every step of their journey over the last 12 months. These steps have enabled them to achieve phenomenal success in their fitness businesses, therefore changing their personal lives forever. Here is a sneak peak…..

Joel Scutt from All Sorts Fitness in New Farm, QLD has taken his business from 5k per month to over 40k per month in just over a year. He now has so many clients, referrals, staff and strong business partnerships that he is aiming to open up a second studio. Joel is not the most driven trainer alive, he just takes action and follows the systems to a tee. A ‘Rags to Riches’ story from a truly great guy.

Clinton Thomas from Vitality Health and Fitness in Hamilton, VIC has changed his business and his life in record time. From working 50+ hours in the business, to now working 20 hours on the business and a manager to help him, Clinton will explain how he’s achieved what most of us only dream about. From running a marketing campaign that brought in 140 new clients, to holding a seminar which added over 50k of revenue to the business virtually overnight, Clinton will share the impact this success has had on his confidence and his grateful young family. This is one moving story!

Bianca Aiono from Exclusive PT (outdoor training) in the Glasshouse Mountains, QLD has had a meteoric rise as a fitness professional, business woman and employer of six awesome staff. In 12 months Bianca has achieved the kind of success that takes most people 10 years! Has it all been easy? NO. Bianca will take you on a journey of ups, downs, challenges and successes which rival any modern adventure story. See the marketing pieces and systems she has used to sell over 100k of PT this year alone, get on Statewide TV and be featured in the QLD Newspaper ‘The Sun’. Bianca now knows she has the tools and systems to take her business wherever she wants to go, and she will share her secrets with you!

Laurie and Nicole Maximilian from Betterlife Health and Wellness Studio in Myaree, WA have taken a brand new business and hit the ground running. After 5 years busting their butts for an unappreciative ‘Boss’, these two took a major leap of faith early last year and invested in the programs they needed (which they will detail for you) to start their own Fitness Business. From selling 100 session PT packages worth $1000s (paid up front!) to becoming the ‘Go To’ Personal Trainers in their community, their story is both inspiring and motivating. Laurie and Nicole are going to show you every step they took in creating a business in 18 months that turns over $500k a year!

Dirk Hansen from Dirks Health in North Bondi, NSW has been in the industry over 20 years and successful to boot. The problem is Dirk was previously working 70 hours a week and not making any more money! Fast forward to February 2009 and Dirk collected over $500k in Direct Debit and Up Front payments just by running two Internal Marketing Campaigns. Dirk will share with you how he has tripled his income and reduced his expenses in the last 10 months. If you have ever wanted a business that is smashing it, whether you are there or not now, you must hear his remarkable story. Dirk now employs a full time Admin Assistant and a full time Marketing Manager to implement the systems and tools he will share with you on Saturday night.

If you need some inspiration, motivation and the key steps to grow your business like these people have, then you must be at our Mega Training Event on the 29th and 30th August at the Rydges Hotel in Melbourne. Now if you are happy to keep going along as you are, getting the results you’re getting, then maybe this event is not for you. If you want the tools, skills and knowledge on how to create a Million Dollar Business in 36 months.. This is a MUST-ATTEND EVENT. It doesn’t matter what stage of your business you’re at. We will be giving you a complete marketing, sales, and management blueprint to take home and implement. We want to make 2010 your best year ever.

Plus, everyone who registers for the Fit For Profit Mega Training 2009 will automatically be entered into a prize draw to win a private half-day consulting session with Andre and I, valued at $2,500!

Reserve one of our last remaining seats NOW! Just call 1300 85 20 40.

I can’t wait to see you there!

Ric Isaac

It’s true, we finally discovered the fitness marketing magic bullet.

And fitness marketing will NEVER be the same again.

For the people who did download the Magic Bullet Report, you would know that we will be launching this Incredible Fitness Database System at our Mega Training Conference in Melbourne, 29 - 30 August. Sean Greeley and Eric Ruth from Net Profit Explosion, the creators of the report and the developers of the marketing tools in the I-Am Rainmaker system, will be coming out to Australia for the occasion.

http://www.FFPMegaTraining.com

But, there are only 100 copies available (we’re NOT kidding), so make sure you download the report, and you’ll receive all the details on the Melbourne launch (less than 20 seats left!):

http://www.FFPMegaTraining.com

If getting more clients faster and easier - who pay, stay and refer - is what you want, then grab the new Fitness Marketing Magic Bullet Special Report I just completed and find out how to do it.

The Report is here:

http://www.IntegratedFitnessMarketing.com

I know this sounds sensational, but it’s absolutely true… this is the fitness marketing magic bullet…and it’s a game changer.

To Your Success!

Ric Isaac

P.S. After reading the Magic Bullet Report, if you have questions or comments about any of it, post them to us at: support@fitforprofit.com.au

Hi Folks,

I wanted to share with you some insight I gained on the weekend, on what our PT clients REALLY want.

I was speaking at a weekend seminar with Dr Ross Walker, Dr John Tickell, Graham Park and others and half way through my presentation a woman from the audience asked me why she kept getting sick and injured whenever she worked with a Personal Trainer? 10 other people in the seminar were nodding their heads as she asked this question.

I stopped, thought about an interview I did with Chad Timmermans a couple of months ago, and gave her this answer. “There are 2 reasons why you have been getting sick and injured when you train with a PT’er and by working in my PT studio you will never suffer the same fate, just guaranteed results” (ABM; Always Be Marketing).

1. Trainers don’t know enough about specific exercise, intensity of exercise for each individual. Not giving or referring clients to get the nutritional info they need to allow max recovery etc. (This doesn’t apply to 85% of the trainers out there and certainly not you)
2. Passion and/or Ego; Trainers want the client to get 100% results out of every second they spend with the client so we push and push so that we feel we have given the client what they NEED. Some of us work in an environment with other trainers and the ego tells us to work the client harder than the last trainer so that they will like/respect us more!

I asked whether that made sense to her and she said “all of the above!” Folks the problem with both of these reasons is that we are not putting the client and what THEY WANT first. When was the last time you asked your client which exercises they liked the best? What about asking them what they want to do for this session? We all need to take our professional ego out of the equation and give our clients what they want…..FUN! With results thrown in.

Learning to communicate with your clients on a regular basis is vital to giving them what they WANT and, because you are a professional, you can give them what they NEED within the same program.

That woman was thrilled with my response as were the other 10 people who were nodding their heads. She spoke to me afterwards and, with her husband, they have both booked in to join our PT program in my PT studio.

Give them what they want and they will give you what you want: Client results, referrals, renewals and raving fans of you and your business.

Keep Chargin’

Ric

P.S To learn more about the Psychology of training people make sure you book in for our Mega Training Event at the Rydges Hotel in Melbourne on the 29th and 30th of August. If you attend one seminar this year make sure this is it! Only 38 seats to go so book now, I would hate for you to miss out.

Just wanted to share this great news from Sean Greeley (of NPE).

Fit For Profit is here to support you in exactly the same way.

We can follow these same principles.. and also be asking “What Recession?”

To Your Success!

Ric

———-

Alright today is not going to be my usual type of correspondence.

I just want to share some great news with you that it’s been a truly AWESOME past couple weeks here at NPE and I hope I can send some of these ‘good vibes’ your way.

Why am I so pumped up this morning?

This past week we’ve received no less than 8 wonderful, heartfelt e-mails, letters, and cards from clients we’ve been working with for some time.

ALL of them are just ROCKING IT right now.

Business is up 39% in 2 studios for one.

Multiple Boot Camps sold out (and a new studio opening on it’s way for another).

More time off, and yet ANOTHER ‘best month in revenue’ ever for a client

And the list of success stories goes on, and on, and on.

Our clients are just killing it.

And we couldn’t be more proud of em’.

Their secret is not some whiz bang new ’shiny thing’ or some magic pill. They’ve simply been quietly and methodically, studying, implementing, and refining everything we teach them about how to build a successful fitness business over the last several months (and couple years in some cases).

Reminds me of 2 sayings I’ve had drilled into me over and over again my entire life.

“Hard work pays off”

“Tough times don’t last, but tough people do”

It doesn’t matter where you are today, or what you’re dealing with at the moment that may seem like a ‘crisis’ right now.

If you just stay focused, work hard, YOUR time will come…. and when it does, oh boy, are you in for a well deserved rocket ride.

It might take a few weeks, a few months, or a few years…. but it WILL happen.

You have the power to create the future you want for your business, your life, and your family.

And it’s our pleasure to continue supporting you in any way we can to make that happen.

Here’s to a great week and I hope this message gives you a ‘pick me up’ today if you needed one.

To Your Success,

Sean

P.S. One more thing and word of advice. If you’re frustrated with where you’re at today, then congratulations. That’s a GOOD thing! Because that frustration and discomfort will fuel you to continue working hard and accomplish what is necessary to grow.

One of my favorite quotes from Benjamin Franklin is “The best thing we can do for the poor is make them so uncomfortable in their poverty that they have the desire to grow beyond it”

So.. if you’re uncomfortable with your current circumstances… GREAT!

Use that energy as fuel to grow!

“It’s not what we eat but what we digest that makes us strong; not what we gain but what we save that makes us rich; not what we read but what we remember that makes us learned; and not what we profess but what we practice that gives us integrity.” - Francis Bacon

There’s an old marketing axiom that goes like this:

“Find out what people want, and then give it to them.”

We know that people want….. health and fitness results. They want body transformation. They want to look and feel great.

That’s the first part of the equation.

The second part…”and give it to them”…is where the breakdown occurs.

And it’s what makes the PT business so bloody hard.

See, people want the result, but they don’t want the effort, time and expense to get it.

And to sell PT with integrity, you really can’t sugarcoat those things. Plus, without those elements, you can’t justify price. If it were quick, easy and cheap, they wouldn’t need you.

And with so many other options available to the consumer that require no such marketing integrity or price justification like the diets, the gadgets and gizmos, the pills and potions, the “supermodel abs” programs, the pre-packaged meal plans, etc.), the problem is only compounded.

The folks who peddle these offerings don’t need to be completely forthright with their marketing messages (nor would it serve them if they were) because they don’t have to justify a multi-hundred or thousand buck investment and a multi-month commitment. All they have to do is get the consumer excited enough to whip the old credit card and plop down $49.95.

But it gets even worse.

Since these magic bullet sellers know that 90% or so of their customers will either never use what they sold ‘em, or use it only to discover it requires some effort and discipline…and then bail out on it altogether…

…these peddlers are perfectly positioned to almost immediately sell their customers the next “miracle cure.”

And the consumer’s “appetite” for this stuff is voracious…it’s bottomless. The magic bullet peddlers can turn out one miracle cure after the next, after the next, after the next and just sell, sell, sell like crazy.

You’d think there would be a backlash against the peddlers, wouldn’t you?

But there isn’t.

Why is that?

It’s because the peddlers market their stuff expertly (only selling the sizzle), but then they deliver a product which is generally truthful about what the customer has to do if they REALLY want to see results (i.e. workout 3-5Xs/week, eat well, the whole drill).

And 9 times out of 10 the consumer already knows this to be true - they just consciously choose to bury the truth, preferring to live in some kind of fantasy land. They know a caloric deficit has to be achieved if there is going to be any loss of weight. They know resistance training is required to build lean muscle and accelerate their metabolism. They already know it…but they still choose to believe there’s some way around these universal principles…some quicker and easier “solution.”

And so they buy the next magic bullet…never extracting any value or results from the previous one. And for many - the majority - the cycle goes on and on and on.

It’s almost perverse, isn’t it? It’s borderline crazy behavior…but it’s also incredibly HUMAN and incredibly COMMON.

People who think and behave like this are the VAST majority. They want instant gratification with little or no effort. That’s just a fluke of human nature.

And that’s why, on a certain level, the people who sell magic bullets are actually savvier than you and me.

Because they are finding out what people want, and then selling LOTS of it to them. And we see the same thing in other categories, too. It’s not just restricted to fitness and weight loss.

Think about the “opportunity” market. Think about all the money-making schemes out there. There are those who sell
magic bullets, and then there are those who sell REAL solutions.

Selling real solutions is infinitely more difficult to do, as you know from your experience selling personal training.

You have to be honest about what’s involved in getting real results, and then you have to charge a price that reflects the amount of your time, effort and expertise that goes into the fulfillment of the service that produces those results.

By comparison to the magic bullet peddlers, the legitimate path almost sounds like a bad business model.

But, as you know, it’s not. It’s a harder model, for sure, because you can’t cut corners. But it isn’t a bad model.

When you offer real solutions, you can sleep soundly at night knowing you’re operating from a place of integrity and congruency with your own values. You know you are truly HELPING people, not just selling them stuff. And impacting lives like that is incredibly rewarding.

The PT business is tough - because it’s tough to sell something the majority of people almost naturally resist. Most people
just don’t want discipline, accountability, and sacrifice in their lives. Sure, they may “say” they appreciate those values, but what they “do” is another story. And when you couple that with the price tag, well…things get even tougher.

But the good news is you are being true to yourself, to your values, to your integrity, to your honor, and for those smart enough to appreciate and invest in PT (and they’re certainly out there, they just require more digging to locate), you are providing a service of almost incalculable value. You are truly changing lives.

So my hat is off to you. I celebrate you, as does Andre. And we join you in the fight against mediocrity, against selling for selling sake, against subordinating other people’s lives to achieve a monetary goal.

You are not a peddler, you are a real coach, in the truest sense of the word. You strive to help people be and do more, and to make a difference in their lives, regardless of how hard the challenge.

It’s easy to take the path of least resistance, to lower or compromise our standards, our values, and our ethics. But you have chosen a “higher calling” so to speak. You have chosen the path of integrity. And people notice that - but more importantly - you KNOW that.

I am a personal trainer like you, and you and I are both coaches who fundamentally care about the value we deliver and the difference we make.

Keep the faith,

Ric Isaac

P.S. The real solution to finding those people within your community who appreciate the value of PT and are willing to pay the price to get real results is here: http://www.DiscoverAutoCloser.com

I have a serious addiction. And I need to feed it almost daily. You may have the same need.

If so, lemme share my drug of choice with you…

>> INSPIRATION <<

To me, there’s nothing else like the feeling of being passionately inspired. It’s the most empowering emotion. I feel like I can be and do anything, that my potential is limitless.

And that feeling propels me into action.

How about you? Got the same addiction?

Yeah? Great.

Then I want to share some powerfully inspirational words with you right now.

But before I do, I also want to remind you to ACT on your inspiration. Don’t just enjoy the buzz. You need to channel that rush of adrenaline, serotonin and endorphin into movement that manifests tangible results. Because movement beats meditation every time.

This time of year is probably the most inspirational of all for many people. It is for me. The promise of a new year beginning, a new opportunity to set ambitious goals, do and be more, and more fully realise our potential, lies just hours away.

If you haven’t done so yet, spend a few hours today writing down your goals for 2009 and the action steps for achieving them.

And I’d like to make a suggestion here, if you don’t mind…

One of your business goals MUST BE lead generation. Because lead generation marketing is THE activity, more so than
any other, that can give you the personal and financial freedom you want. Building a large, responsive “house list” of local people who know, like and trust you - and who will buy from you and refer to you - is the ultimate “difference-maker.” If I had to point to one thing that more radically changed my life than any other, it would be growing, nurturing and cultivating my list.

And nothing can help you do that - nothing can channel your inspiration and motivation into decisive and productive action better than our DEEP-CORE Fitness Marketing System.

Now, on to the inspirational words I promised you.

Here are some of my favorite quotes, worthy of printing and posting to your office wall, your bathroom mirror and anywhere else you will see them every single day:

>> INSPIRATIONAL WORDS <<

“Dream no small dreams, for they have no power to move the hearts of men.” - Johann Wolfgang von Goethe

“Thought is the blossom; language the bud; action the fruit behind it.” - Ralph Waldo Emerson

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” - William Arthur Ward

“Let me tell you the secret that has led me to my goal. My strength lies solely in my tenacity.” - Louis Pasteur

“Goals provide the energy source that powers our lives. One of the best ways we can get the most from the energy we have is to focus it. That is what goals can do for us; concentrate our energy.” - Denis Waitley

“He who has a why to live for can bear almost any how.” - Friedrich Nietzsche

“If you don’t know where you are going, you might wind up someplace else.” - Yogi Berra

“The major reason for setting a goal is for what it makes of YOU to accomplish it. What it makes of you will always be the far greater value than what you get.” - Jim Rohn

“You will become as great as your dominant aspiration.” - James Allen

“Man, alone, has the power to transform his thoughts into physical reality; man, alone, can dream and make his dreams come true.” - Napoleon Hill

“A minute’s success pays the failure of years.” - Robert Browning

“Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you never, ever have enough.” - Oprah Winfrey (yes…Oprah)

“Gratitude is the attitude that changes everything.” - Unknown

“Gratitude is what starts the receiving process.” - Jim Rohn

“The same thinking that has led you to where you are is not going to lead you to where you want to go.” - Albert Einstein

“Reduce your plan to writing…the moment you complete this, you will have definitely given concrete form to the intangible desire.” - Napoleon Hill

“The greater danger for most of us is not that our aim is to high and we miss it, but that it is too low and we hit it.” - Michelangelo

“If you want to HAVE more, you first must BECOME more.” - Jim Rohn

I have many, many more, but this post would be too long!

One of the personal qualities we should all focus on is the attitude of gratitude. Regardless of whatever negative emotions you may be experiencing,  you can always set your head right by expressing the tremendous gratitude you have for all the blessings in you life.

Thank you for being who you are, someone who seeks and works to be all you can be. I am grateful for you.

To your best year ever,

Ric Isaac

P.S. Celebrate tonight. Celebrate life, love, family
and friends. And then get to work tomorrow creating
everything you want and deserve.

P.P.S. Be inspired!

Hi Folks,

What a trip I had last week going around Aussie again and meeting with some real movers and shakers in the industry. We showed people how to find, hire, train and manage staff to really duplicate themselves in the business. I know this was one of the biggest steps I took in my business and to be honest I was scared sh#%**ss of letting go and trusting other people to do job right and give my clients the very best service. Once I implemented these systems I only got the very best staff and I finally had a ‘real business’.

The response from the people attending the seminars was awesome and I was so pleased to catch up with some of our members who had purchased Maximum Response Fitness Marketing and/or Auto Closer and to hear about their success stories. These people have grown their businesses since May to the point where they really need staff fast! This is a nice problem to have, more clients then you can handle, but it has just as many challenges to face as having not enough clients.

Leonie Berger from Adelaide casually mentioned that she has sold over $16,000 worth of PT in the last 2 months working from her home and Gary (Wagner) and Cara from Melbourne have exploded their business using the Auto Closer system even though they didn’t finish all of the training. Now they need great staff to service their new clients and they want to be able to train and MANAGE them effectively which is a whole new skill set. Well done to all of you who have taken action and are now getting results.

We have had lots of feedback from people who could not attend and I know the team from AIPT had the same so we have decided to put on a Webinar so that you don’t miss out. This is not complicated all you need is a computer and headset/speakers and you can be a part of it for free. Just click on the link below and you will receive the special link to have access to the webinar. I will be live and we will have a lot of fun so click on the link below and get access to how to find, hire, train and manage staff.

http://XiosoftPresenter.com/?eventid=4746576

Some of you are at the stage now where you know you need to duplicate yourself in the business but you are worried about who will be working with your clients and how your clients will react to this ‘new trainer’. In my conversations with people last week the biggest concern was how to get your clients to work with another trainer without them spitting the dummy because they only want you. In the Webinar I will show you exactly how to overcome this problem and finally attract the type of trainers you have been looking for.

We ill be doing a lot more of these types of Webinars because we know how busy you are in your businesses and putting a day aside is a challenge. This is such a simple and cost effective method of you seeing how we can help you in your business and finally get the results you deserve. Here is that link again

http://XiosoftPresenter.com/?eventid=4746576

Look forward to speaking to you tomorrow (Friday 24th) and helping YOU to grow YOUR business.

Keep Charging

Ric