Discover how YOU can write headlines that pull like gang-busters!
I’ve been going through and processing a lot of Gold member marketing critiques recently (see recent examples at “Member Tools” at www.FFPMembers.com) and one of the most common issues is the lack of a compelling, benefit-based headline.
There are 3 main keys to a successful headline:
1) Start with a proven headline format. Look, lots of headline formats have been tested and proven over the last 100 years so there’s absolutely no point in being “creative” and trying to develop them from scratch. Here are some that should keep you going:
Top 3 Reasons Why…
Do You Struggle With…
Winning Tactics For…
Discover…
The Untold Secrets To Making…
Who Else Wants To…
10 Ways To…
Is Your (Insert Topic) Being Threatened?
Learn Exactly How…
7 Amazing Strategies to…
Boost Your…
A Guide To…
Why Aren’t You…?
If you had just one opportunity to…
If You Want To Learn How To…
7 Sure-Fire Tips For…
How to attract more…
Uncover…
How a ‘regular guy’ from Tennessee…
Want To…?
READ THIS: If you are truly serious about…
Do You Wish There Was An Easier Way To…
Tips On…
8 Deadly (Insert Topic) Sins…
Learn How to Start…
How to Make Your…
Are You At Risk Of…?
3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…
Double Your…
More Tips To Improve…
Exposed For The First Time Ever…
Learn the secrets to becoming…
How To…
Instant Strategies Anyone Can Use To…
How To Find…
5 Big Reasons To…
10 Steps To…
Tired of…
Techniques That Enable You To…
Watch this ’shocking’ play-by-play underground video…
5 Action Ideas To Get…
Discover the ‘Insider’ Strategies That…
How to make a life-changing…
(Insert Topic): 3 Things You Must Know…
The 7 Secrets Of…
Skyrocket Your…
The 5 Ugly Lies About…
Finally Revealed!
Uncover…
Get an Instant 20-50% Increase in…
Discover how we…
Proof That…
The Truth About…
How this surprising little secret…
10 Simple Steps To Catapult Your…
Discover how YOU can…
How I (Insert Benefit) In Record Time…
Tips On…
Learn how to EXPLODE…
2) Now you need to work out who the ideal prospect is that you’re trying to attract. Are they time-poor professionals? Are they menopausal women? Are they mums who feel out of shape following childbirth?
3) And lastly, you need to “enter the conversation going on in your ideal prospect’s mind”. What’s in it for them? What problem is keeping them up with worry at night that you can solve? You need to come up with compelling benefits to work in with the prospect and the headline format.
Now, at the recent PT Road to Riches seminar I presented two good adverts, both of which used the “Who Else Wants…” formula. Since then, a few members have sent marketing pieces for critique that use that format. That’s great because it tells me that they were paying attention.
What they didn’t do, however, was to target a specific market or come up with compelling benefits to include in the headline. For example, one was: “Who Else Wants to Jump Start Their Health and Fitness Program” which is too general.
Let’s say we decide that an out-of-shape mum is our ideal prospect. What is she up late at night worrying about? Maybe she thinks her husband will no longer find her attractive. Maybe she thinks that he’ll have an affair and/or leave her. Maybe she feels fat and ugly every time she tries to get into that little black dress and finds that it’s three sizes too small. Maybe she’s worried that losing that much weight will take too long or that she’ll fail so many times like she has in the past.
Maybe we can enter that conversation with somthing like:
Mums: Who Else Wants to Get Their Sexy Body Back in 12 Weeks or Less…Guaranteed
Hopefully you can see that this headline is much more likely to attract qualified prospects.
Alan