Huge Results From Body Challenge Contest
Every month Fit For Profit and NPE provide all VIP Members with a new marketing campaign or complete system.
Below is the model for pretty much everything you need to implement your own Body Challenge Contest.
It’s killer. The proof from NPE’s VIP Members…
“I currently have over 160 people enrolled in my body challenge and I still have 2 weeks before the kick off. This campaign is a SERIOUS lead generator, and potential revenue monster. I do intend on doing a boot camp format for these participants, but still a little overwhelmed on how to accommodate what will probably be 250+ participants (it hits front cover of local paper today!)”
We also just got word from another VIP Member in the Northeast that his body challenge launch generated 130 leads in a few weeks.
Other VIP Members are just getting their launches underway, so we’ll have lots more to report on this soon.
A body challenge contest is hardly a new concept. And that’s one of the reasons why we decided to create a system around it. It’s already proven. People want it. It resonates.
And if you sit down and do the work, you can probably create one yourself (if you haven’t already). It’s not rocket science. It’s just work. Thoughtful work.
Here’s a list of some of the stuff you’ll need:
- A complete strategic system (the overall plan and how all the tactics and tools integrate)
- A great name for your challenge
- The offer (what do they get?)
- A website or landing page with compelling offer copy
- House list promotional tools
- Auto responder emails to keep your leads excited and to deliver pertinent details
- A promotional flyer/Free standing insert
- PR tools (like press release and PR “pitch” with strong hook)
- Mechanisms for making this go “viral”
- A fulfillment model (how will you deliver what they get?)
Those are the components we provide to our VIP Members. Just about everything’s done for them. It’s plug and play. Their job is to implement. The one thing we didn’t completely flesh out for them is the in-person fulfillment model. We provided a basic structure, but it’s up to them to fulfill according to what best suits their particular business.
Another piece that can make your challenge contest really strong (and also eliminate a great deal of the in-person fulfillment), is to provide a fitness and nutrition fulfillment system the challenge participants use on their own.
This way 80% of the fulfillment is done by the participant. You basically manage the project and are an expert resource who coaches and guides them in weekly group sessions.
We give our VIPs this tool. It’s an entire 12-week body transformation system (in e-book format) that is provided to each challenge participant.
We don’t leave out anything important. We cover all the bases, providing a complete system.
But there’s always some minor obstacles to figure out as you go along (as you can see from the VIP Member’s comments above about how to accommodate what could be 250+ people).
But that’s not really a bad “problem” to have, is it?
Kinda cool when you get 250+ people chomping at the bit to work with you.
Especially when it costs you next to nothing to generate all those leads.
This has all the makings of being a major home run. As you can see, the system is already rock solid - and we’ll fine tune it even more as we move forward.
And the timing couldn’t be better for rolling out a challenge right now. Keep that weight off during Winter.
One of our Gold Members, Jo Butler, recently began her “Greatest Loser Challenge” and had a fantastic response. Check our the advertorial she ran in our Member Tools Forum.
If you want to do it on your own, you’ve got a good little model above that you can follow. Or if you’d prefer to have our complete system, then stay tuned and I’ll let you know how to get it later this week.
That’s all for now,
Ric
P.S. If you’d like a free business diagnostic (i.e. help with your marketing, management or sales), visit:
http://www.fitnessmarketingaustralia.com/consultation-request.html