Hi everyone,

Sean and Eric from NPE have said that of all the members, clients, and customers they’ve ever had… this guy ‘gets it’ more than anybody else.

And not only goes he ‘get it’, but he does it…

…and a LOT of it!

What am I talking about?

I’m talking about using the power of SOCIAL PROOF in all your marketing.

Coach RB Berry, owner of Dare To Be Fit, in Oceanside California has been an NPE member since the very beginning.

NOBODY does a better job of using social proof in their marketing than Coach Berry. Coach consistently sends in samples of postcards, ads, videos, events, and more where he ’showcases’ the results his clients are getting and leverages them to grow his business. If you are lucky enough to be an a FFP Gold Plus Member, you can access these on our Member Tools Forum!

And the results his clients get are VERY impressive.

When you showcase client success stories and results like these, you can do just about everything else WRONG in your marketing… and STILL bring new clients by the dozens.

During NPE’s Member of The Year contest finals in Boston, Coach put on one hell of a show sharing with everyone how he’s built his business by showcasing  social proof… and speaking to large groups all over his community.

During his presentation Coach also shared some numbers on both new clients and revenue he’s been able to bring into his studio from his public speaking events, and if I shared them with you in this e-mail you probably wouldn’t believe me.
Check out the video of his presentation and get some tips on how you can do the same above.

If you want to learn more about the system Coach Berry has been using to pack the house for multiple community wide seminars, and tips on how to maximise conversion of all attendees to hungry and eager prospects ready to do business with YOU then join us on Friday’s FREE Gold Rush Seminar, this Friday 21st November at 12:30pm EST (Syd/Mel). Last chance to register at:

http://www.fitnessgoldrush.com

After having used this program last Summer in my own fitness studio, generating a revenue of over $40k from the one event, I’ll tell you that there is no greater opportunity to capitalise on the New Year’s fitness rush then by running the GOLD RUSH health & fitness seminar marketing system.

Last year NPE also had clients generating thousands from their events. What’s even more impressive than the number of new clients they were able to generate, and the revenue they were able to bring in, is the PERSONAL GROWTH they achieved by being pushed outside their ‘comfort zone’.

You know not enough people address this, and you won’t find it talked about in any big marketing “get ‘rich’ tomorrow” circles, but the truth is that massive growth in your business is ALWAYS reflective of the personal growth you make.

If you’ve watched any of the videos we’ve shared over the past couple weeks from NPE’s Member of the Year contest finalists, you heard it mentioned throughout every single presentation that was made.

Taking steps, outside your comfort zone, and putting yourself into a group, program, and environment where you will be PUSHED and held ACCOUNTABLE for your actions is how you make success happen.

And when you make a commitment and investment in your growth like that, watch out because the results will be impressive to say the least.

You see it all the time with your fitness clients.

We see it all the time with our business clients.

It’s the FORUMLA that works.

SYSTEMS + TOOLS + COACHING = SUCCESS

Always has. Always will.

Andre and I would love to help you start off 2009 with a big bang, and we invite you to join us (and all the other top fitness professionals we work with) in joining this years GOLD RUSH class. Sign up for our webinar for more information at:

http://www.fitnessgoldrush.com

To your success,
Ric

Hi everyone,

Got a great story to share with you today.

It’s from a studio owner who has been with NPE for about a year now.

She’s come a LONG way in a VERY short period of time, and she presented on stage for the Member of the Year contest in Boston.

Her name is Shana Ross and she owns Shana Ross Fitness in Houston.

Shana has achieved quite a bit of business success since opening her new studio.

In fact, she has 81 clients on the books and has brought in a little over $225K in just 12 months.

But more than that, she’s CHANGING LIVES.

And isn’t that why we all got into this business in the first place?

As Shana said in her presentation, “There is nothing better than at the end of the day, having someone come into your office and say ‘you’ve changed my life’.”

And I couldn’t have said it any better myself.

I invite you to take a few minutes today and watch the video of her presentation.

Have a great week,
Ric

P.S. If you haven’t registered for this week’s FREE Gold Rush webinar, then I invite you to do so now at:

http://www.fitnessgoldrush.com

When you register, you’ll also get your hands on some more great fitness marketing tools you can model, with our Special Report: How to Put Butts on Seats.

Check it out at:

http://www.fitnessgoldrush.com

You know everybody who’s ever worked as a fitness coach can relate to key ‘turning points’ you’ve witnessed in client’s lives that led to their health and fitness “breakthrough”. Generally it’s the point where they are fed up enough to say “I’m sick and tired, of being sick and tired” and then seek you out to make a change in their lives… once and for all.

Well that turning point is no different for fitness business owners than it is for their clients.

And today I’ve got a great story (and video) to share with you about NPE Member Mike Stare’s “turning point”.

As Mike shared his presentation for the Member of the Year Contest finals in Boston, Mike’s “turning point” was in October 2007 when his wife dropped by his office unexpectedly to let him know she was pregnant again with their second child.

Instead of being happy and excited, as Mike says he was “scared and worried about his damn business”.

He was working 60+ hrs/week, seeing clients 60% of his time, the other 40% seeing patients, and wasn’t spending any time working ON the business.

He was “a one man show”.

And not only was he stuck IN the business with his time, but he was stuck in a prison with the growth of his income.

He was collecting cash fees for each session when scheduling his clients next session, had no CC merchant account or EFT income, and his business was “stuck” at a meager $4-8K/month in revenue.

Mike made the comment that when first heard another NPE member talk about their businesses, and all the success they were having, he felt like a real loser.

But he wanted to make a change so he became a “Gold Member”… and as he says “quickly upgraded to Gold Plus, so I didn’t have to be a Gold member”.

Mike then went through our GOLD RUSH program, then next our DUPLICATOR Fitness Business Management program… and things really started to turn around.

He hired a part time admin assistant and a trainer.

Then soon a full time admin and another trainer.

He turned his Outlook contact list into a real database system with our ACT Database Management training program.

He raised his rates, committed to sending out a regular newsletter, and started implementing lead generation external marketing systems.

Put together several Strategic Alliances, and things started to really grow.

And right now he’s going through our DEEP CORE Fitness Marketing System program to crank that up even more.

Mike’s business (and his life) have completely changed.

His new schedule is training clients 10hrs/week, treating patients 10hrs/week, and 20hrs/week spent working ON the business.

His revenue is steady at $12-$14K/month and rising.

He’s DOUBLED the size of his database with over 700 contacts.

He has 3 trainers working for him, along with his full-time admin assistant.

He’s diversified his services to offer small group training in addition to private training.

He’s happy, built a solid foundation to build upon, and know’s exactly where he’s going.

It’s truly an amazing story.

To your success,

Ric

PS. What originally kicked everything off for Mike was becoming an NPE Member and joining a GOLD RUSH class last year (just 12 months ago). If you don’t know what the GOLD RUSH is all about, then I invite you to download a great report on Fitness Seminar Marketing and register for the Public Speaking Profits webinar we’re hosting on Friday 21st November, 2:30pm EST (Syd/Mel) at:

http://www.FitnessGoldRush.com

Hi everyone,

Today I’m sharing with you the second NPE Member of the Year Contest entry.

Shannon Willits is the owner of Pilates Sarasota, in Florida, USA and joined NPE back in February this year. And boy has she come a long way in that VERY short period of time!

In just 8 months, Shannon has totally transformed her business. She’s gone from being frustrated, burnt out, and on the verge of closing her doors… to record breaking months in revenue, accomplishment, and personal achievement including:

- Increased revenue a whopping 340% September 2008 over September 2007

- Has her marketing pipeline full, leading to a steady 3-4 NEW client consultations each week

- Full groups and classes for each time offered in her studio

- And… the word is out all over town that her facility is ‘the place to be’ for guaranteed results and pilates training!

Each month continues to improve for Shannon and she is now set for a tremendous 2009!

Here’s the products and coaching programs she’s gone through on her ‘rise to the top’:

Maximum Response Fitness Marketing

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

ACT® Database Management System

DEEP CORE™ Fitness Marketing System

Cash Flow Surge System

In addition to investing in those products and coaching programs, Shannon became a Gold Member in February, Gold Plus member in May, and the day before the event became an AREA-EXCLUSIVE VIP Member!

So watch the video to see how she did it..

Best Regards,

Ric

P.S. We’ve still got 3 more videos… so keep an eye out!

Here’s what Fitness Business Success Looks Like. Their names are Mike Stare, Shana Ross, Coach RB Berry, Shannon Willits and Conor Kelly. They’re the five finalists who competed for NPE’s Member of the Year at last month’s Mega Training Workshop in the US. You’ll see them telling their stories from the stage, in front of what is probably the largest live audience any of them have spoken to.

Today I’m pleased to share with you the first of 5 killer videos NPE has provided.Conor Kelly, from Toronto, ON, Canada, was first up on stage in front of the big crowd. And he represented himself, and the Canadian flag in a BIG way, as you’ll watch.

Here are the programs Conor has participated in here over the last year:

GOLD RUSH™ Fitness Seminar Marketing System

AUTO-CLOSER™ Fitness Sales System

DUPLICATOR™ Fitness Business Management System

GOLD PLUS Membership Program

Conor also owns 2 info-products from our up-coming web store:

Cash Flow Surge System & Physicians Referral System

And he’s in NPE’s DEEP CORE™ Fitness Marketing System current coaching course, has pre-registered for GOLD RUSH™ 2009 course, and he’s applied for all 3 of NPE’s NEW VIP AREA-EXCLUSIVE Programs.

Congratulations NPE and Conor on a fantastic year… and we know you’ve got an even BIGGER 2009 ahead!

Ric

Hi Folks,

What a trip I had last week going around Aussie again and meeting with some real movers and shakers in the industry. We showed people how to find, hire, train and manage staff to really duplicate themselves in the business. I know this was one of the biggest steps I took in my business and to be honest I was scared sh#%**ss of letting go and trusting other people to do job right and give my clients the very best service. Once I implemented these systems I only got the very best staff and I finally had a ‘real business’.

The response from the people attending the seminars was awesome and I was so pleased to catch up with some of our members who had purchased Maximum Response Fitness Marketing and/or Auto Closer and to hear about their success stories. These people have grown their businesses since May to the point where they really need staff fast! This is a nice problem to have, more clients then you can handle, but it has just as many challenges to face as having not enough clients.

Leonie Berger from Adelaide casually mentioned that she has sold over $16,000 worth of PT in the last 2 months working from her home and Gary (Wagner) and Cara from Melbourne have exploded their business using the Auto Closer system even though they didn’t finish all of the training. Now they need great staff to service their new clients and they want to be able to train and MANAGE them effectively which is a whole new skill set. Well done to all of you who have taken action and are now getting results.

We have had lots of feedback from people who could not attend and I know the team from AIPT had the same so we have decided to put on a Webinar so that you don’t miss out. This is not complicated all you need is a computer and headset/speakers and you can be a part of it for free. Just click on the link below and you will receive the special link to have access to the webinar. I will be live and we will have a lot of fun so click on the link below and get access to how to find, hire, train and manage staff.

http://XiosoftPresenter.com/?eventid=4746576

Some of you are at the stage now where you know you need to duplicate yourself in the business but you are worried about who will be working with your clients and how your clients will react to this ‘new trainer’. In my conversations with people last week the biggest concern was how to get your clients to work with another trainer without them spitting the dummy because they only want you. In the Webinar I will show you exactly how to overcome this problem and finally attract the type of trainers you have been looking for.

We ill be doing a lot more of these types of Webinars because we know how busy you are in your businesses and putting a day aside is a challenge. This is such a simple and cost effective method of you seeing how we can help you in your business and finally get the results you deserve. Here is that link again

http://XiosoftPresenter.com/?eventid=4746576

Look forward to speaking to you tomorrow (Friday 24th) and helping YOU to grow YOUR business.

Keep Charging

Ric

Hi everyone,

WOW what an awesome time we had with our new ‘Gold Plus’ Members on our last National Tour. Not only did we get to meet the real movers and shakers in FFP but we created marketing calenders, Small Group Coaching programs and learned how to create our own Fitness Products (DVD’s, CD’s, Manuals, Books, Free Reports etc).

We started our trip over here in the West with a small group of heaby hitters. Being able to spend time with each person was invaluable and being able to put plans together and take action on them was very productive.

We asked our South Australian Gold Plus members to fly to Melbourne so we had a great group there (bit chilli though!). We were thrilled to be able to take everyone out for lunch and to learn more about each person’s business and what there goals are. What a positive, motivated team!

Sydney was a blast (still cold) with some of our better known contributors on the Fit For Profit online Forum Community site were there, sharing and learning. Again we had a delicious lunch and there were some real breakthroughs for the attendees.

Brisbane was the last stop and one of the best. We had some new and longer term members there and the excirement in the room was obvious. Some real success stories came out of the event and our only regret was not having all of our new Gold Plus members there. We love QLD and they have some real dynamite fitness professionals up there who will be featuring in more of our updates and newsletters.

We love spending time with you folks and helping you move your businesses to the next level is what we are all about. Hearing and seeing the growth and deveopment in you is such a buzz, sharing the excitement of getting more, committed, focussed clients in your business is a real bonus for us. For those of you who are ready to take the next step and really take off send us an email or give me a call and we can see how to explode your business with ‘done for you’ tools and systems.

We are so happy to have so many members here in Australia and New Zealand and we are completetly committed to helping you to grow your business, help more people and earn more money. Make sure you check out the members forums at www.ffpmembers.com and see how others are creating successful businesses and having a massiv

I’ve been going through and processing a lot of Gold member marketing critiques recently (see recent examples at “Member Tools” at www.FFPMembers.com) and one of the most common issues is the lack of a compelling, benefit-based headline.

There are 3 main keys to a successful headline:

1) Start with a proven headline format. Look, lots of headline formats have been tested and proven over the last 100 years so there’s absolutely no point in being “creative” and trying to develop them from scratch. Here are some that should keep you going:

Top 3 Reasons Why…

Do You Struggle With…

Winning Tactics For…

Discover…

The Untold Secrets To Making…

Who Else Wants To…

10 Ways To…

Is Your (Insert Topic) Being Threatened?

Learn Exactly How…

7 Amazing Strategies to…

Boost Your…

A Guide To…

Why Aren’t You…?

If you had just one opportunity to…

If You Want To Learn How To…

7 Sure-Fire Tips For…

How to attract more…

Uncover…

How a ‘regular guy’ from Tennessee…

Want To…?

READ THIS: If you are truly serious about…

Do You Wish There Was An Easier Way To…

Tips On…

8 Deadly (Insert Topic) Sins…

Learn How to Start…

How to Make Your…

Are You At Risk Of…?

3 Direct Reasons Why You’ll Be Kicking Yourself if You Don’t…

Double Your…

More Tips To Improve…

Exposed For The First Time Ever…

Learn the secrets to becoming…

How To…

Instant Strategies Anyone Can Use To…

How To Find…

5 Big Reasons To…

10 Steps To…

Tired of…

Techniques That Enable You To…

Watch this ’shocking’ play-by-play underground video…

5 Action Ideas To Get…

Discover the ‘Insider’ Strategies That…

How to make a life-changing…

(Insert Topic): 3 Things You Must Know…

The 7 Secrets Of…

Skyrocket Your…

The 5 Ugly Lies About…

Finally Revealed!

Uncover…

Get an Instant 20-50% Increase in…

Discover how we…

Proof That…

The Truth About…

How this surprising little secret…

10 Simple Steps To Catapult Your…

Discover how YOU can…

How I (Insert Benefit) In Record Time…

Tips On…

Learn how to EXPLODE…

2) Now you need to work out who the ideal prospect is that you’re trying to attract. Are they time-poor professionals? Are they menopausal women? Are they mums who feel out of shape following childbirth?

3) And lastly, you need to “enter the conversation going on in your ideal prospect’s mind”. What’s in it for them? What problem is keeping them up with worry at night that you can solve? You need to come up with compelling benefits to work in with the prospect and the headline format.

Now, at the recent PT Road to Riches seminar I presented two good adverts, both of which used the “Who Else Wants…” formula. Since then, a few members have sent marketing pieces for critique that use that format. That’s great because it tells me that they were paying attention.

What they didn’t do, however, was to target a specific market or come up with compelling benefits to include in the headline. For example, one was: “Who Else Wants to Jump Start Their Health and Fitness Program” which is too general.

Let’s say we decide that an out-of-shape mum is our ideal prospect. What is she up late at night worrying about? Maybe she thinks her husband will no longer find her attractive. Maybe she thinks that he’ll have an affair and/or leave her. Maybe she feels fat and ugly every time she tries to get into that little black dress and finds that it’s three sizes too small. Maybe she’s worried that losing that much weight will take too long or that she’ll fail so many times like she has in the past.

Maybe we can enter that conversation with somthing like:

Mums: Who Else Wants to Get Their Sexy Body Back in 12 Weeks or Less…Guaranteed

Hopefully you can see that this headline is much more likely to attract qualified prospects.

Alan